Ever thought that smartphones could offer personalized workout information via the subscription service format? The Apple Company believes its customers have considered this idea, which comes after a similar service named Peloton, has gained notable success in recent years. Apple Fitness+ will become available upon the launch of iOS14 and will enable the health data of consumers to be collected & displayed during their workout routines.
Apple confirmed that it’s launching a product marketing campaign on Instagram, Twitter, YouTube, and TV Broadcasts. Standard commercials associated with Apple will be seen for Fitness+. This means contemporary aesthetics that focus on what life can become by subscribing to Fitness+. It also means no details on the product through Apple’s commercial.
Several nations are obtaining access to Apple’s Fitness+ subscription service by December 31st, 2020. This includes the United States, Canada, Australia, New Zealand, and the United Kingdom. Consumers subscribing to this service will pay-out a flat $10.00/£10.00 fee for monthly access. There’s also a yearly package worth $80.00/£80.00. That’s a savings of more than $40.00/£40.00 for customers that dedicate themselves to Fitness+.
Apple won’t advertise the yearly package in its online & television product marketing campaigns. The “Apple One Services Bundle” will be primarily announced alongside Fitness+. Ads will emphasize that consumers can obtain access to Apple Arcade, Apple Music, Apple iCloud, and Apple Fitness+. There have been online complaints that this bundle doesn’t have access to Apple TV+, which costs consumers an additional $10.00 to $15.00 per month. This means that loyalists behind the Apple Ecosystem will spend upwards of $45.00 per month.
Government’s Are Fighting Back
The way that Apple manages its business operations under Tim Cook’s leadership has come into question. Steve Jobs dedicated himself towards innovating & revolutionizing technology, allowing for positive competition between all tech conglomerates. Under the direction of Steve Jobs, the Apple Company assisted Microsoft & IMB in their development cycles. With the helm now operated by Tim Cook, the chief executive officer has created multiple monopolies under the Apple branding.
Government’s worldwide are targeting Apple’s new business methods, which stifles innovation. Apple stealing Peloton’s fitness subscription service model shows that Tim Cook plans to create another monopoly under his leadership. It’ll only force the CEO to face greater fallouts with international governments.
Corporations often require the involvement of celebrity personalities to maintain their product marketing campaigns. This is consistent with companies like Nike, Adidas, Tommy Hilfiger, Beats by Dre, and numerous others. There is one corporation that’s actively avoided the involvement of celebrity personalities for decades, with that being McDonald’s. However, that’s changed with the recent announcement of the “Order for Travis Combo” marketing campaign. McDonald’s is using the likeness of Travis Scott to obtain a large market share amongst Generation Y & Z.
The “Order of Travis” Combo became available to consumers in America on September 8th. It includes a quarter pounder with cheese, lettuce, and bacon. Side items consist of a small Sprite & medium Fry. It’ll cost consumers $6.00 to receive this meal, which includes a BBQ Sipping Sauce meant for the fries. Announcing the “Order for Travis” marketing campaign wasn’t the exclusive product release by McDonald’s on September 8th. An updated Cookie McFlurry has been added to their menu, with two additional spicy burgers also arriving for the first month of Fall.
Travis Scott was born in Houston, Texas. He rose to prominence in the music industry for his unique skillsets with rapping. His fame has crossed multiple platforms, including films & video games. He’ll now enter another sector, the fast-food market. McDonald’s employing Travis Scott marks their first celebrity personality since 1992 with Michael Jordan. It should be revealed that this is a business partnership for Travis Scott, and the rapper isn’t directly employed by McDonald’s.
The McDonald’s Company made an order with “Cactus Jack”, the clothing brand that’s owned & operated by Travis Scott. Supporting McDonald’s locations with the “Order for Travis” combo will receive custom apparel from Cactus Jack. It’ll include the McDonald’s & Cactus Jack logos while maintaining the standard colour schemes associated with this fast-food chain. Its overall design will be notably different.
Travis Scott provided a press release through his Twitter handle. The rapper evoked his excitement towards combining the McDonald’s & Cactus Jack brands together. He noted that creating this partnership came after charity components were added into the contract. McDonald’s will donate funds acquired from the “Order for Travis” combo to BLM charities. It’s the perfect marketing campaign for both parties to stand behind America’s most prominent political movement in decades.
Consumers in the United Kingdom have faced unexpected challenges amid the COVID-19 pandemic, with corporations having to implement new services & features to assist customers through these struggling times. Since January 2020, multiple companies in the UK have introduced delivery services to sustain profit margins. The latest to follow this strategy is Waitrose & Partners, a supermarket chain that holds 5.1% market share.
Waitrose executives are looking to increase their market share & top rival brands like Tesco or Sainsbury. Growth will be sustained through their new partnership with Deliveroo, which is allowing for 500+ thousand customers to obtain “30-Minute Delivery” of their groceries. Availability for the Waitrose Delivery Service will be limited, with 500 products being supported. Consumers can select from thousands of options in their standard stores. The range of essentials includes Fruit, Meat, Vegetables, Milk, Cleaning Essentials, Snacks, and Ready-to-Made Meals.
Availability becomes more limited when learning that four Waitrose locations are being supported at launch. Waitrose & Partners maintains 338 supermarkets throughout the United Kingdom, and 65 “Little Waitrose” convenience stores. Excluding a substantial portion of the market will likely see the Waitrose-Deliveroo Service fail by January 2021. The launch date was September 1st at the Notting Hill Gate Waitrose in London, Bristol Clifton Waitrose Supermarket, Bracknell Waitrose, and Surbiton/Fitzroy Cambridge Street Waitrose.
Consumers opting for this service on September 1st to 31st will receive a 12-Week Trial. Depending on how consumers receive the trial period of three months at these four Waitrose locations, executives will permit the service rolls-out nationwide in the United Kingdom.
ED James Bailey
The Executive Director of Waitrose, James Bailey, announced the limited delivery service. He evoked that under the right conditions of expansion, Waitrose consumers will receive shopping convenience that isn’t possible elsewhere in Great Britain. James noted that partnering with Deliveroo has expanded their potential to gain new customers & expose existing to an updated platform. Executive Director Bailey believes that the flexibility associated with this shopping experience will extend its market share by 3.5%. His statements ended by confirming that Waitrose is ending their 18-Year partnership with Ocado to sign with Deliveroo.
Supporting future generations of restaurant workforces isn’t something often considered in the United States, even though fast food employed personnel are responsible for feeding a large percentage of the nation. There’s been one corporation that understands the importance behind hospitality, and future generations that have careers in all variations of the industry. This company is Coca-Cola, which has donated to the “National Restaurant Association Educational Foundation” for eighteen years. That timeframe extends by an additional year with the announcement that the Coca-Cola company has donated $1.5 Million to the NRAEF.
“ProStart from Coca-Cola” is the primary attribute that allows the NRAEF to receive yearly contributions from the world’s largest beverage provider. The 2020 donations given by Coca-Cola will enable 150 thousand high school students to obtain careers in restaurant management, and various other sectors of the culinary arts. “ProStart from Coca-Cola” is a pivotal marketing campaign held year by the corporation, with $100,000.00 donated in scholarships through the National ProStart Invitational. It’s considered the American Olympics of academics.
There are notable differences between the Coca-Cola ProStart Invitational for 2020. The COVID-19 Pandemic forced organizers to re-evaluate how the event is approached. Methods like virtual coaching sessions were implemented, with high school students displaying their skillsets via videoconference for prizes & scholarships. Details on which students have received scholarships from Coca-Cola haven’t been revealed yet, with consideration of winners still being discussed.
It should be mentioned that the Coca-Cola Company donated to the National Restaurant Association Educational Foundation earlier in 2020. $21.5 Million was awarded to the NRAEFs Restaurant Employee Relief Funds, which allowed for personnel in the food hospitality industry to receive temporary financial aid. That aid was minimal at $500.00 per application.
When questioned on the donations made by Coca-Cola, the NRAEF President evoked that their partnership with Coke has benefited thousands since 2002. It’s allowed young individuals to pursue their future in the culinary arts, which Rob Gifford says is unforgettable. President Gifford also mentioned that Coca-Cola is remarkable for assisting young restaurant managers & employed workforces during economic hardships. He’d end his sentiments by clarifying his excitement to continue working with the Coca-Cola Company & creating new leaders for the hospitality industry of tomorrow.
The Kimberly-Clark Company is looking to expand its product range to new-age groups. KCC is employing a new marketing strategy for Huggies, which comes after sales increased throughout the COVID-19 pandemic. Kimberly-Clark wants to become a more consistent brand for families, creating products that cater beyond newborns & toddlers. Huggies will now support young children through some of their most critical growing periods.
An influx of sales came for Kimberly-Clark between January to July in 2020. Families that usually wouldn’t purchase a stockpile of Baby Wipes, Diapers, Training Pants, and Pull-Ups. Huggies wasn’t the exclusive brand under the Kimberly-Clark banner that saw an increase in sales, with Andrex also seeing growing profits with Toiler Paper & Household products. It’s these two attributes that have prompted KCC into solidifying their investment behind Huggies & Andrex.
The Marketing Director for Kimberly-Clark UK Division, Matt Stone, clarified that growing these brands will also mean increasing the premium quality of their products. Huggies wants to display a perception of value onto consumers, an ideal that Kimberly-Clark believes is necessary for continued growth. Matt Stone also evoked costs for upcoming products are accessible for average families, allowing for consumers to think in the Huggies brand.
Huggies updated marketing strategies separate their products into two categories, with the 1st being “Pre-Training” & the 2nd being “Training”. These categories apply towards children that are about to start using potty toilets and eventually move towards the full usage of bathrooms. Matt Store emphasizes that Huggies upcoming products are meant to allow children to explore these moments without any concerns, while parents can watch freely knowing there’ll be no mess. Huggies hopes that the difficult journey of training children to use bathrooms will be lowered through their upcoming products.
Huggies upcoming product is named “Pull-Up Explorers”. Children that haven’t been fully potty trained are more capable of moving freely in these enhanced Pull-Ups. Huggies has notable confidence behind their new product, confirming that the marketing campaign is costing millions of pounds. Another proud achievement came in producing the commercial, which was shot amongst fifteen photographers & their children. Shooting this commercial occurred during the COVID-19 pandemic, which is why all shots are located in the backyards or local parks of these photographers. It’s a unique concept to introduce the “Huggies Pull-Up Explorers.”
One Love from Bob Marley has been remade for corporate product marketing, with Oakley releasing a music video that centres around a dozen well-known athletes. Celeste initially sang this remake at the 2020 British Rising Star Awards, meant to be a single live performance in honour of Bob Marley & how he’d want to save our modern world. That’s all changed with the confirmation that Oakley, a “High-Performance Sunglasses Brand” has used the remade version of One Love in their latest product marketing campaign.
The music video is officially designated to celebrate the individual relationships of adversity. However, Oakley’s products are littered around this music video. This extends to their brand logo & indicates towards a marketing campaign concealed behind the social movements regarding race & equality.
Oakley hasn’t experienced any fallout to their music video, masking their well-thought & organized marketing campaign in an unoffensive manner. Ben Gross stands as Oakley’s “Global Director of Marketing”, and he issued a formal statement regarding their music video. He’s clarified that in our fragile world, sports can have the power to create emotion & that their goal with this video is to impact communities with positive Love of professional sports.
Pre-Planned Before the Pandemic
Ben Gross making these statements show the true meaning behind Oakley’s new marketing. Oakley hadn’t hidden the fact that this music video was commissioned before COVID-19 became an international pandemic. It was meant to release in correlation with the NBA Championships & 2020 Tokyo Summer Olympics. Filming took place before the pandemic as well, forcing Oakley to release the video or take a financial loss. Peter Ammentorp Lund from Parent-Company AKQA evoked that their message is brighter than ever.
The message behind this video is positive & evokes positive memories from times when North Americans engaged with professional sports. Oakley commissioning & filming this music video in late 2019 was ominous, with shooting ending a day before COVID-19 was declared an international pandemic. The family of Bob Marley have praised Oakley for their positive message behind sports, remarking that their father loved football & knew it brought joy into the lives of billions worldwide.
The President of the United States if facing a never-ending battle with social media corporations like Facebook & Twitter. This follows after Donald Trump began targeting these companies through Congresses House of Representatives. What has come afterwards is an onslaught of removed posts from President Trump, showing that Facebook & Twitter are fighting back.
The most recent post removed by Facebook from President Donald Trump was false information regarding COVID-19. The post centred around an interview that Trump gave on August 5th with Fox News, where he indicated that a specific area of America saw its population immune from COVID-19. Nowhere worldwide is there anyone immune from COVID-19. Facebook noted that the post violated core policies regarding misinformation and that it won’t be tolerated on any level.
Another post from President Trump on Facebook suggested that children were immune from COVID-19 & couldn’t pass it on to adults. That is inaccurate scientific information that was listed to assist Trump in his explanation for reopening schools, something most have considered the most horrific act of POTUS’s 4-Year Reign.
Facebook wasn’t the exclusive platform to terminate President Trump’s post, with Twitter also announcing that the Fox News Interview regarding children being immune & an unknown sector of America maintaining immunity was forced into removal. Twitter’s aspect of removing this post directly affected Donald Trump, making POTOS delete the post before being permitted to use the platform again. This means that Twitter forced the President of America to recognize his failures for a short moment.
President Donald Trump & his Administration compiled after Twitter released a formal statement regarding this order. Most were expecting Donald Trump to target Twitter’s CEO in the following post, which was surprisingly avoided by POTUS. However, social media analysts anticipate that Jack Dorsey will be targeted next by Congress for his actions.
Why is Trump Attacking Social Media Companies?
The President of the United States has forced Congress into eliminating data collection capabilities for social media platforms like TikTok, Facebook, Instagram, and Twitter. That’s because Donald Trump wants American Intelligence Agencies to have full Reign over data collection, similar to the Chinese Communist Party. It’s the standard hypocrisy associated with Trump.
The United States, the United Kingdom, and Spain will shortly become connected by an enhanced undersea network cable. It’ll be a significant upgrade from the existing lines that’ve been in use for decades, with this undersea network cable being privately funded & owned by Google. Their announcement confirmed that new technologies are being incorporated to account for future innovations with internet & data speeds. Google confirmed that completion of their latest network cable project will be 2020.
Google announcing an enhanced undersea data line is substantial for future communication infrastructures, with these cables maintaining 98% of the world’s data under Google estimates. Typically, data lines are manufactured by communication firms. Multiple companies collect resources & then charge largescale corporations a premium to access these network cables. Google avoids these expansive costs by developing exclusive data lines, effectively stealing these communication firm’s business strategy.
Details regarding which network hubs these network cables will connect to weren’t provided. However, Google clarified that the official name of its latest data line is “Grace Hopper”. It’s named after a Naval Admiral & American Computer Scientist, with this woman effective in advancing military campaigns while innovating new technologies.
Telecoms Analysts John Delaney from IDC clarified the premise behind Google’s network cable strategy. He’d emphasize that transatlantic bandwidth is increasing at substantial amounts, forcing delays in speed for numerous internet providers. That’s because available transatlantic bandwidth becomes used at greater volumes with growing populations in Europe & North America. John Delaney clarified that Google creating this network cable will create optimal conditions for speed, applying primarily to mobile bandwidths.
It’s not surprising that Google have elected to manufacture an upgraded underwater network cable, with the previous 750+ thousand miles of cable having primarily run their lifespans. Lifespans of underwater data lines are limited by heavy currents, earthquakes, volcanic activity, and marine wildlife. Their lifespan typically sustains 25 years. Most of these cables have operated for more than three decades & corrosion is beginning to cause multiple maintenance issues. Developing upgraded network cables that maintain sophisticated technologies could prolong these underwater lines lifespans.
The European Commission has found themselves defeated by Apple Incorporated, which follows after a lawsuit that started four years ago. The European Commission claimed that €13 billion in taxes was owed to the Irish Government, filing their lawsuit with the 2nd Highest Court in Europe. The basis of their claim was dependent on proving that Apple obtained “Illegal State Aid” to limit taxes through favourable agreements. European Commission Lawyers emphasized that Apple had stolen from Irish civilians for two decades.
Their claims provoked the Irish Government & Courts, with parliament clarifying that taxes wouldn’t be accepted if ruled in favour of the European Commission. It’s not the 1st time that EC Lawyers have attacked largescale corporations in Ireland, which maintains the national lowest average for business taxes. It’s seen companies like Google & Facebook set up their European headquarters in Ireland.
CNN Business interviewed an Apple Spokesperson over their victory in Europe’s 2nd Highest Court System. Immediate sentiments remarked that they’re pleased with the outcome, that the European Commission wasn’t concerned about how much taxes Apple pays. But that their concerned derived from which nations the fees were being distributed to government associations.
Apple’s Public Statements
Statements from this Spokesperson continued, indicating that Apple Incorporated pays more taxes than any other largescale corporation. It’s estimated that their corporate income taxes ranged around €100 billion since 2010. CITs are one of the multiple tax brackets that Apple operates in, meaning their payments to various international governments exceed the €100 billion estimate.
The Chief Executive Officer of Apple, Tim Cook, clarified that the European Commission was targeting his corporation. Filed claims issued by the EC were unwarranted & unjustified of any corporate laws. It should be explained that Ireland officially supported the decision of their courts and testified that they’d fight again is brought to Europe’s 1st Highest Judicial System. Analysts suspect the European Commission of having already begun the process to appeal the recent decision.
Appealing Europe’s 2nd Highest Court’s decision could prove destructive for the European Commission. Their word is typically final with matters of this level, with the 1st Highest Court System in Europe focusing on government-based cases. Rejection of their appeal could become a reality & finalize Apple’s position in Ireland without concerns for retribution.
Personnel working with the Amazon Company have begun a lawsuit against their employer. This follows after tensions between the two parties have grown in recent years, with reports indicating that employed personnel are terminated for requiring bathroom usage & calling in sick a single time. When New York City became the epicentre of COVID-19, Amazon’s warehouse in that jurisdiction didn’t enforce social distancing standards & terminated employees for remaining home during the pandemic. Amazon has continually denied claims regarding their safety policies, even with photographic & video graphic evidence proving employee complaints are genuine.
Amazon doesn’t maintain a union, meaning their employees aren’t provided job protection. It’s often reported that warehouse employees are often treated similarly to labour slaved—demands with their court claim request that job security is formally agreed upon in writing by both parties. Orders also request that workforces be provided ample time to wash their hands, change facemasks, use the lavatory, and stay home without concern of termination during a warehouse outbreak of coronavirus.
Media personnel with Amazon claim that COVID-19 Policies were created in March 2020, with employed workforces expected to follow the updated code of conduct. Derrick Palmer from Amazon’s NYC Warehouse indicated that nobody was provided with a formal letter or email regarding the change of policy. Employees proved that Amazon hadn’t clarified the newly introduced COVID-19 policies by showing internal documents.
Amazon didn’t provide a company-wide statement after employees proved they’d not been informed of updated policies. Amazon also refused to comment on the death of an NYC warehouse employee that caught COVID-19 while on the job. He’d be terminated for informing the media. Afterwards, an influx of employed personnel was removed from the facility after failing to reach productivity quota.
Jeff Bezos & Amazon Executives have often overworked their employees during holiday seasons. Regularly these individuals walk an average of fifteen miles per day in the Amazon Warehouse, with that nearly being doubled during the holidays. The same doubling rate has been seen during COVID-19. Making employees meet to increase their standard productivity quota while meeting personal safety standards associated with the pandemic is impossible.
Engaged workforces throughout America with the Amazon Company have been reported passing out from exhaustion & lack of fluids. That’s because they’re having to wear masks while moving at an average walking pace of 30mph for eight to ten hours per day. That’s nearly impossible for the human body to accomplish five-days per week.