We live in a digital age. Therefore, digital marketing isn’t a luxury but much rather a necessity. With technologically advanced tools built into our smartphones and video editing software being freely available. You can produce brilliant video material to market your business and stand out from the crowd. Regularly releasing excellent video content, will benefit your marketing plan in the following ways.
Conversions and Sales – Crucial Keywords
Most information entering your brain is doing it through vision. Thus, a picture speaks a thousand words, and excellent video content does so much more. In an age where people are overwhelmed with the abundance of information with which they are confronted every day, videos are a medium to convey your information. It’s also a way to give your eyes a rest from the written content. This leads to increased conversions through engagement. Adding video content that authentically tells your story, will create interest and boost your conversions.
Trust is the Foundation of Long-Term Relations
Any business values long term clients. Long term clients are the ones trusting your business. Trust needs to be built, and videos are a perfect format to create trust in possible new clientele. With videos, you are not selling a product to your clients, but it is much rather a medium to provide them with information. It is a medium through which you can build a relationship with someone, long before even meeting them. Trust created through video content is the foundation of a long-term relationship; it is the secret ingredient turning conversions into sales.
Video Content Brings You Great ROI
With the unique technology in the palm of your hand and high software applications for video editing like FilmoraGo, freely available, the investment isn’t necessarily monetary. The investment is instead in spending the time in creating a video which is captivating as well as explanatory. If you are providing great information, clearly stated and have managed to stay authentic to your business. You will generate significant returns on your investment of time and effort.
Grabbing the Lazy Readers
Don’t overwhelm your viewers with long and in-depth explanations and detailed information which they need to find and read. Many people are either too busy or too lazy to commit their time this way. You can supply them with enough information by just watching your videos and grab their interest. Engage clients on a level where the information you convey is accessible for them to grasp and process.
Spreading the Word
Videos open up two possibilities for your content to be shared. One is simply through people watching your videos, liking it and sharing it on their social media platforms. Therefore, you have made it easy for them to share it by pressing only one button to share across all their media platforms. The second way is through Google. Google adores videos. Your likelihood of being seen increases significantly when you have video content on your website. The presence of video content improves search engine rankings, and that is effortless marketing.