Standing Out with Video Marketing

We live in a digital age. Therefore, digital marketing isn’t a luxury but much rather a necessity. With technologically advanced tools built into our smartphones and video editing software being freely available. You can produce brilliant video material to market your business and stand out from the crowd. Regularly releasing excellent video content, will benefit your marketing plan in the following ways.

Conversions and Sales – Crucial Keywords

Most information entering your brain is doing it through vision. Thus, a picture speaks a thousand words, and excellent video content does so much more. In an age where people are overwhelmed with the abundance of information with which they are confronted every day, videos are a medium to convey your information. It’s also a way to give your eyes a rest from the written content. This leads to increased conversions through engagement. Adding video content that authentically tells your story, will create interest and boost your conversions.

Trust is the Foundation of Long-Term Relations

Any business values long term clients. Long term clients are the ones trusting your business. Trust needs to be built, and videos are a perfect format to create trust in possible new clientele. With videos, you are not selling a product to your clients, but it is much rather a medium to provide them with information. It is a medium through which you can build a relationship with someone, long before even meeting them. Trust created through video content is the foundation of a long-term relationship; it is the secret ingredient turning conversions into sales.

Video Content Brings You Great ROI

With the unique technology in the palm of your hand and high software applications for video editing like FilmoraGo, freely available, the investment isn’t necessarily monetary. The investment is instead in spending the time in creating a video which is captivating as well as explanatory. If you are providing great information, clearly stated and have managed to stay authentic to your business. You will generate significant returns on your investment of time and effort.

Grabbing the Lazy Readers

Don’t overwhelm your viewers with long and in-depth explanations and detailed information which they need to find and read. Many people are either too busy or too lazy to commit their time this way. You can supply them with enough information by just watching your videos and grab their interest. Engage clients on a level where the information you convey is accessible for them to grasp and process.

Spreading the Word

Videos open up two possibilities for your content to be shared. One is simply through people watching your videos, liking it and sharing it on their social media platforms. Therefore, you have made it easy for them to share it by pressing only one button to share across all their media platforms. The second way is through Google. Google adores videos. Your likelihood of being seen increases significantly when you have video content on your website. The presence of video content improves search engine rankings, and that is effortless marketing.

FilmoraGo, Video Editing Made Easy for Android

Making an authentic and compelling marketing video can be a valuable tool in your box of marketing tricks. We live in an age where people are entirely rushed, and reading is taking a back seat in life. Hence your marketing punch will be much more with a two-minute video than a two-minute piece to read. The good news is that you don’t need expensive equipment and millions of skills. Smartphones offer the technology which you need in the palm of your hand to record your videos. Sometimes though, these might need some tweaking to upon the punching power, and then a great video editing tool on your Android device is invaluable in your marketing strategy. FilmoraGo Video Editor is such a tool, ranking at the top of the list of best video editing tools for Android.

FilmoraGo Video Editor

This Android app is offering the same video editing capabilities which you would typically expect on a PC, except that you can do it all on your Android device. FilmoraGo gives users the abilities to use their images or pictures combined with a soundtrack to create brilliant slideshows. You will be able to do some editing. Even though trimming, cropping, rotating and merging might be considered to be basics in publishing, you will probably not need much more than this when tweaking a short video with the purpose of marketing. It also allows the addition of voiceovers and background music. In addition to these, you will also find animated text, motion elements, overlays and filters and more. FilmoraGo also offers easy sharing on other platforms to get your message out to the world. For those with loyalty to Apple, FilmoraGo is also available on iOS. FilmoraGo is free, and it doesn’t cramp your style with their watermark or allow only a limited time frame for the free service.

The Beauty of Editing in Your Pocket

With all these mentioned features, it is clear why FilmoraGo is the go-to choice for many creators of fun and exciting videos. FilmoraGo is brilliant in the sense that you can either take an existing video and revamp it to brilliance or shoot a new one from the start. Your footage will be cropped to the needed ratio with just one click without losing any of the excellent quality of your video. Templates are also available for those who prefer to work from already set formats. Being available on Google play store, you can download it for both mobiles as well as desktop Android devices. Installation is easy, and soon you will be able to create the video-masterpieces needed to set your business apart.

FilmoraGo is a brilliant product brought to you by Wondershare and is a must-have when creating great content with ease. With all the possibilities locked up in this brilliantly developed app, easily accessible on the go, the only question which remains is why wouldn’t you use it?

Trello, a Magical Wand in Project Managment

Project management can be a vital part of your business’s successful functioning. With team members scattered all over the globe in a technologically advanced world, it is important to have a spot where assignments can be posted, tracked and updated. This is exactly what Trello offers users in a lightweight user-friendly format. A place to collaborate, see progress, follow-up, complete and have some fun while doing it.

In a Nutshell

Trello is easy to use and makes collaboration easy and even fun. Initially released by Fog Creek at a TechCrunch event in 2011 it was bought in 2017 by Atlassian for $425 million. Trello is widely used for project management of various sizes. Some of these projects can include school bulletin boards, accounting, real estate management, web design, and even law office case management.

Functionality with Ease

Trello operates by using different boards that contain cards of work assignments. Through tracking these cards, the progress of the project’s various elements can be followed by all participants of the board. These cards are also an easy way to categorize different tasks into certain groups or sub-headings depending on the category which they fit into, for example, “To Do” or “Under Revision”. Another contributing factor towards Trello’s popularity is not only it’s the price, which will be discussed next, but also the fact that it is a relatively attractive medium to work with and can make job assignments and project management enjoyable.

Pricing Structures

Trello offers a free version that includes an unlimited amount of lists, cards, boards, members, attachments and more. 10MB is the maximum file size that can be attached from either Dropbox, Box, OneDrive or Google Drive. Alternatively, the Business plan can be purchased at a monthly fee of less than $10 which has all the features of the free version with additional integrations with Evernote, Bitbucket, Google Hangouts and files up to the size of 250MB can be attached. Users will also be able to restrict control over certain sections of their boards, have access to email support and can customize their backgrounds. The Enterprise plan is roughly $20 per month and has an additional two-factor authentication, comprehensive legal contract review capability, file encryption, intrusion detection, and security reviews.

Easy and Friendly

The set-up is simplified. Once you have started using Trello, it becomes the medium that you use to control your entire life. Planning is made so easy and it can be done so effectively that you won’t use any other medium likely again. Regardless of whether you need to plan your calendar or manage an entire team, Trello is your solution for trouble-free tracking and collaboration. Together and yet apart your entire team can be part of the progress of your project and seeing how all the different elements come together until mutual success is achieved.

Trello is available on various platforms including Mac, Windows and Web-based and can also be used on your smartphone supporting both Android and iPhone/iPad.

Dropbox, the Obvious Solution in the Global Workplace

Since its launch in 2007, Dropbox has grown to the second largest cloud storage service in the market place. With 500 million subscribers, it is only running behind Google Drive in the lead. Keeping in mind that you automatically become a Google Drive user when you use Google or Android, and this is influencing their numbers. The Dropbox free version is excellent for personal use, allowing you enough space to store and share what is needed, but how does it compare as a solution for your business?

Dropbox Business

For your business, you will be looking at their business orientated version. Dropbox Business is often the first EFSS platform which Small and Medium Business Enterprises turn to. In a world where an organization’s employees can be scattered all over the globe, an EFFS (enterprise file sync and share) platform is required to allow employees to work from anywhere. Dropbox does deliver what is needed from a great EFFS platform. It provides a sync folder where you can upload and share to other synced devices. Changes made to these files, later on, is continuously updated. You can also share folders with certain people and form work groups to work on specific data. This is basically what any EFFS platform provides. For an informed decision, a more in-depth discussion about Dropbox is required.

Dropbox as a Solution

Dropbox has set the expected level of speed, simplicity and excellent feature design which users are accustomed to and therefore once a user decided on Dropbox and is familiar with it, they seldom move away. It can also be considered as the current benchmark when file sharing and device syncing capabilities are required. After a widely publicized breach which compromised 68 million user accounts, Dropbox Business took some serious precautions and strengthened their security settings, keeping accounts safe. Dropbox Business is user-friendly, it is excellent when used for file-sharing and it integrates well with Microsoft Office. They offer many features worthy of note, and this is making it clear why it is such a popular choice.

Block-Level Syncing

Dropbox led the way with developing and launching block-level syncing in 2008. File uploads onto an EFSS platform can take some time and usually the entire file would be synced when changes were made. With block-level syncing Dropbox has cut down on syncing time by only syncing the changed portions in a document by using an algorithmic manoeuvre. This is still keeping them ahead of competitors, which are only using this method either partially or not at all.

Pricing

Dropbox Office isn’t the cheapest cloud storage solution available. They do, however, offer a variety of options based on your needs and storage size requirements. To give Dropbox a trial run, you can make use of the personal option which offers 2GB of storage completely free of charge. Based on these few points, it is clear that Dropbox will remain in the lead as EFSS provider for quite a while still and can be considered as an excellent solution for your business.

Why You Must Keep Your Website Fresh

You have either spent money on hiring a website builder or invested a large chunk of your time in creating it yourself. You have researched what needs to be included, what marketing tools are best to use, and how to use the site to your business’s best advantage. Your website is the face of your business. It needs to be refreshed regularly and the reasons why are stretching much further than just being visually appealing.

Visual Appeal and Much More

A well-designed site which is organized and professional, where information and content are easily accessible, is always beneficial to your business. Content is king unless your content was dated months ago and your site is telling all visitors that you haven’t refreshed anything for quite a while. The reflection it leaves is that you are stagnant. Updating your content regularly shows involvement in the business, being on the edge of development in your field and that you are a dynamic business to deal with.

Testing Different Methods

Part of marketing is trying out different approaches and measuring their effectivity. Your website is one of the places in your business where you can do this. If you stick to the same form and methods over a long period, you will never know whether you are using the most effective way to promote your business.

Fresh Content

Often visitors are on your site for the content that they get there. Refreshing the content regularly with well written and valuable information will bring them back more often. If they visit you regularly and always find the same material, their visits and also their interest will probably die a silent death.

Website Updates and SEO

Your biggest concern is to be found between the millions of other sources of information on the internet. When you don’t regularly update the content of your website, search engines will start to recognize your site as old. When sites are continuously updated, search engines will see them as fresh and providing relevant content for user searches, listing your webpage higher up on the list delivered for a search.

It Affects Your Bounce Rate

A bounce rate as the number of times that visitors to your site leaves without going to a second page or using a call of the action button. Bounce rates go up when the first content which visitors are faced with is old, outdated and irrelevant. Ideally, you want to keep the bounce rate low, by grasping a visitor’s attention and keep them looking for more and of course, returning again and again.

Getting Hacked

The less action and updates on a site, the easier it gets classified as an old site and the more likely it becomes to be hacked. Older sites are also relying on older technology for security, and that gives modern hackers easy access. Update regularly, not just for content but also for safety. Your website is in the position of promoting your business. Therefore, the time and effort it requires to do the job effectively.

Grammarly – delivering professional content

Grammarly is a common name in pop-up ads, especially if you are already using the free version. Then their ad campaign is quite prominent in urging you to buy the premium edition. This premium version does come with a rather hefty price tag of $30 monthly. Thus, it is worthwhile to take a look at the application to determine whether you are going to get enough bang for your bucks.

Grammarly Defined

Grammarly Inc. was founded in 2008 and is offering an online tool to check the grammar, spelling and plagiarism in your documents. It detects incorrect usage of punctuation; style mistakes, and it makes word choice suggestions for you. Chrome, Firefox, Edge and Safari all offer Grammarly through a browser extension. It was developed by two Ukrainians Max Lytvyn and Alex Shevchenko in 2009 and is available in Android and iOS. Grammarly is supporting Google Docs since 2018.

How does it work?

Grammarly checks your work for punctuation and grammar mistakes from necessary to advanced levels. It does, yet, more than that, it also makes recommendations and suggestions to correct your text. Your spelling gets checked, and your writing style gets a readability score based on aspects like the complexity of the words used and the length of sentences. Your text gets compared against more than 8 billion web pages to determine the presence of plagiarism.

The Pros of Grammarly

Grammarly is a great online grammar checker. It is thorough in finding grammatical errors, it is checking relatively fast, and it is easy to use. In comparison to other online grammar checkers, Grammarly makes it clear where your mistakes are by underlining the problem word in red. The failure is then explained and if needed, suggestions made in a different text box. Grammarly offers the ability to save some of your documents in the application if you want to. The app also allows for individual settings to personalize your experience. Users have the options of either British or American English. They can also determine the genre in which they are writing beforehand to set the tone for a specific audience.

The Cons

Grammarly is slightly expensive compared to other online grammar checking applications. If you are a professional writer, blogger, content copywriter, student or professional delivering reports and presentations, then getting it correct all the time is of vital importance. Grammarly will then possibly be an excellent investment for you. If not, then it is worthwhile to stick to the free version for a tad longer.

Another concern is security related. When you use Grammarly, every word you write is checked through their servers. A security bug was found in their desktop web browser extension in 2018 which allowed other websites to access all documents which users have ever checked in Grammarly. They did confirm that the bug was fixed quickly and that no customer data was obtained, but it does raise some concern regarding security and vulnerability. Regardless, if you are serious about the level of work you deliver, then Grammarly is probably an excellent solution for you to invest in.

Wave Accounting for Your Business

When your start-up finally spreads its wings and starts to fly, it is easy to get bogged down by unexpected admin which is time-consuming and complicated. The unpleasant fact that most entrepreneurs, freelancers or any start-up owner need to face, is that they aren’t free to only follow their passion. There is always some admin that needs to be done, to not only grow your business but also to stay in business. The bookkeeping side of a company is often just that.

Wave Accounting

Fortunately, we live in an era of brilliant software and practical applications. The best part is that these services are often offered free of charge. Wave Accounting is just that. This Canadian company provides financial services and online software for small businesses to make bookkeeping easy, useful and accurate. This service is offered free of charge without any limitations on several invoicing or payment processes. Users can expect to get cash-basis accounting features, automated account tracking and limited e-commerce features. The wave was also the first of all accounting software solutions to offer an integrated lending feature.

Keeping Larger Businesses Out

Besides the fact that a more substantial business would most probably need features which wave doesn’t offer or only offer limited versions, it is also impossible to add multiple users on the wave, and thus the focus remains on small businesses. Some of these limited features include limited time tracking and inventory features and no project management features. It is free of charge, and that makes it superb for your small business, which only needs the basics.

What Can You Expect from Wave?

Wave has been around since 2010 and is continuously updating to improve their service. Over time their lists of positives have exceeded by far the cons of this software. It is easy to use. It is cloud-based, it offers attractive invoice templates, great numerous features and excellent support material. Although it needs to be mentioned that their customer support in itself, is on the weak side.

Being free, new users might wonder whether they are going to be swamped with advertisements in between to keep the business financially viable. The answer is downright no. Wave generates an income from credit card processing, payroll as well as bookkeeping services. This way, they keep the software free and your screen advertisement free.

If the wave doesn’t work out for you or is not what you expected it to be, then cancelling is easy and you can cancel your account at any time.

Requirements

Wave is cloud-based and can run almost everywhere as long as that you have internet access. Wave also delivers Invoice by Wave and Receipts by Wave, which are iOS apps and the same are offered in Android as well.

Wave is focused on small businesses and is offering a well-organized and easy to use solution to them. For a more substantial business with more accounting needs, this might not be the best solution. Before you go out and purchase any accounting software, have a look at wave. They may offer precisely what you need.

Canva is Making Graphic Designing Easy

Canva provides an easy and straightforward way of graphic designing to businesses, organizations and individuals. The user-friendly platform transforms anyone into a design pro. With easy to use features like their drag-and-drop design tools and loads of available photographs, fonts, stickers and graphics, the only limitation can be a lack of imagination. They include templates for almost any design for both printed and online marketing. From book covers to Facebook advertisements and brilliant brochures, Canva has the solution to easy designing.

On their robust and straightforward design platform, documents can be built from scratch or users can make use of the vast library of templates. Over a million images, fonts and graphics are available to use, often for free of charge. For some selected models, a minor additional charge is added.
Some of their design features include photo editing options like photo vignette, image cropping tools, photo straighteners, photo blur and photo frames. Users can add badges and speech bubbles or any other text to photos. Texture can be added to backgrounds, and many free icons are available. After users have created their artwork, it can be downloaded into a variety of resolutions and formats. Canva also offers easy sharing to other social media platforms.

Canva offers new users a free trial period. Based on your needs, they have a very cost friendly pricing structure available afterwards, which stays free of charge for private editing and design for individuals. Even though this option is for individuals, you can include up to 10 team members in your account. Users can also upload their images if preferred. This option offers many free images, but for the price of $1 each, users can access millions of photos to suit your design needs.

The Canva for work option does have a price tag. For a subscription fee of a mere $12.95 per month, users can add up to 50 team members to their account. They also receive options like setting your colour palettes, and priority support become available. Canva is offered to enterprises at a quoted price. This includes a dedicated account manager, team administrative controls, approval of workflow and higher customer satisfying features.

When considering a design platform, it is often difficult to make a great choice if, and you are not one. Therefore, it is excellent to know that Canva receives a tremendously positive response from ordinary people with no design experience. Canva is supported by Windows, Mac and can be run off their website too. It is only available in English. Except for different pricing structures, they also have options regarding customer types, and all are cloud hosted.

Whether you want to tweak a couple of pics or create designs like a pro without any know how Canva can help, Canva offers support, variety and ease of use and therefore they become an excellent partner in design and business.

Keep in touch with your Clients using MailChimp

Being in the startup stage of your business time becomes limited, and MailChimp offers the ideal software to use for various automated marketing campaigns, newsletters and creating and managing your mailing lists to stay in touch with both new and existing customers. It is simple and easy to use and have a free option for small businesses. For up to 2,000 subscribers the service is free, and when your business grew beyond that, they are still charging an excellent rate. Therefore, many users remain with MailChimp long after their business became a success.

What is MailChimp?

MailChimp is one of the largest marketing automation platforms and email marketing services. They offer extreme ease of use and is a user-friendly application, which put them in the rankings at the top of their field.

Easy to Use

Being a business owner of a small business or startup, time is limited, and you are not necessarily a design expert. MailChimp is, therefore, an excellent solution to get you onto the road to success with email marketing. No need to know HTML, MailChimp is there to create amazing newsletters and marketing campaigns for you.

After you have registered, you can immediately start on your first campaign. With a large selection of templates available, users can customize it to fit their content and create something which is exactly like they have imagined. Schedules can be built in, to be sent at times, which have the most punching power with your clients. With MailChimp you can set-up your entire email campaign, you can make sure that with automated emails new subscribers can immediately be welcomed to your business to convert subscribers to clients, any time of day.

One of the advantages which MailChimp is well-known for is the fact that they do put a large amount of effort in fighting spam triggers. Regardless of how brilliantly structured your newsletter is, if it goes directly into your recipient’s spam box, it will never be opened. MailChimp is very successful in making sure that your efforts land at the correct destination to be seen.

MailChimp is excellent on the integration of different kinds of marketing software. If you have a variety of tools in your shed of electronic marketing and data collection, then you want someone like MailChimp to do the integration for you. This saves you time and ensures that no data get lost. Regular updates to their site deliver a constant cutting-edge solution to your challenges. It can, however, be daunting to keep up to date with all the changes if you are not a regular visitor to the site.

What is MailChimp not?

It is not intended to be used in affiliate marketing and fact; their policy prohibits it completely. Therefore, if affiliated marketing is the name of the game you are in, best is probably to steer clear from signing up to MailChimp. For any other mailing and marketing challenges, MailChimp is one you should research as a promising solution to your needs.

Wix Mobile Websites

Wix is a well-known website builder that provides an easy to use interface where even beginners can create stunning websites. It has become a popular choice among everyone who wants a web site, including bloggers through to online store owners.

The website builder features a simple drag/drop feature that eliminates all the needs for coding as it’s done in the background for you. All you have to do is pick and choose the features you want and create the website of your dreams.

Since Wix used HTML5 software, it means your website would already be mobile compatible and include all the features you want. It even comes with a portable editing option that gives you the ability to add and remove elements from the mobile platform while also moving things around to provide a better experience.

Mobile Site Like an App

Wix offers a fantastic website builder that automatically includes the mobile section. However, if you develop your entire web sites for PC, you might find the mobile part to be a bit confusing and next up. This is the cause the website builder automatically includes most of the features your PC site offers, but since the screen sizes and layouts are different, you’ll find the mobile platform needs a bit of editing.

Luckily, the mobile editing section is even easier to use than the website builder as you can click on items to drag them around and get them in the right place for mobile users. It also includes different menu buttons, and you can change the way things appear on mobile without changing the layout of your PC-based website.

It also makes it possible to hide certain features on the mobile platform, which could include things such as pictures appearing in the background. Sometimes specific images don’t work as well on the mobile site as it does on PC. Therefore, the option to hide certain things make it a lot easier to get the mobile platform in order.

Wix also makes it possible to make your mobile website just as an app. You can prompt users to add the site to their homepage, which creates an app logo on their phones that takes them directly to the mobile website. This app logo can be set to feature your website logo, but you would need to fix this in the mobile settings of the website.

Making the Mobile Faster

One of the common problems with the Wix mobile website is speed. Many tend to use HD quality pictures on their PC site, which is excellent, but on mobile devices, you don’t see quite as high quality as the display is smaller.

The best way to increase the speed would be to either use smaller images in the background and on the pages itself or to remove the ones that don’t have to be there. This drastically increase is the loading speed, offering a better experience for users and gaining a higher rating on search engines.