Corporate partnerships reach agreements that consumers wouldn’t ever anticipate, with subsequent products challenging to ascertain. There are instances were these odd partnerships create consumable foods with delicious flavour profiles & exciting marketing campaigns. That’s been witnessed again after Crayola announced their partnership with Kellogg’s, introducing a consumable product nobody wouldn’t thought the crayon manufacturer would release.
The Kellogg’s Crayola Jazzberry cereal is available to consumers in America & Canada. Individuals anticipating a colourful morning breakfast receive cereal crunch-balls in yellow, orange, pink, blue, green, and purple. Multicolored sugar-specks are sprinkled to add additional coloring to this cereal. Parents remembering iconic cereals from the 80s & 90s will sense familiarity with Crayola’s & Kellogg’s partnership, which focused on colorful cereals that’d entice children into delicious but flavourful breakfasts. Berry flavour profiles are introduced with the “Kellogg’s Crayola Jazzberry Cereal”. Taste testers pre-reviewing the cereal before launch rated an average 4/5.
An official statement regarding the release of “Kellogg’s Crayola Jazzberry Cereal” was given by Crayola. It’s mentioned that recreating artistic breakfast cereals became the goal after partnering with Kellogg’s. Crayola believes their cereal a masterpiece, with rainbow-colour puffs that are enjoyable with each bite. Statement details also clarified each box comes with crayons & colouring paper for children to enjoy. It’s rare that cereals provide children with special treats to make breakfast more exciting. The additional attribute of crayons could enable Kellogg’s & Crayola’s latest cereal to become widely adopted by parents.
Price & Where to Buy
Walmart is the first retailer to provide the “Kellogg’s Crayola Jazzberry Cereal” for online purchase. Boxes come in 11.6oz at $3.64 with limits of three per purchase. Detailers weren’t provided on when other retailers like Target & Whole Foods will begin offering Kellogg’s latest cereal. That means this cereal could be an unknown exclusive for Walmart. It should be mentioned, Walmart isn’t supporting retail sales of the “Kellogg’s Crayola Jazzberry Cereal”.
The Christmas marketing campaign sustained by Captain Morgan has come & gone, with analysts left questioning how the advertisement performed with broadcasts and online platforms. Corporate entities worldwide supported cliché marketing campaigns, which saw consumers unlikely to adopt those promoted products. Individual companies elected comedy to their advertisements, which proved to be a popular method of approaching customers in 2020. Captain Morgan maintained comedic commercials hosted by Josh Gad (Beauty & the Beast, The Wedding Ringer).
Named “Twas the End of 2020”, this advertisement focused on celebrating the holidays alongside consumers favourite rum. Josh Gad reading for Captain Morgan mentioned how viewers earned that drink. Those unlikely enough not to witness this advertisement can re-watch on YouTube & Captain Morgan’s official website. Recreations of the “Twas the Night Before Christmas” is seen on the YouTube channel, with lyrics supported for viewers to sing.
One element of this advertisement was considered foolish & unneeded, with Captain Morgan having Josh Gad indicate that bumping elbows with your quarantine partner is better than kissing them. That sentiment received minor backlash on social media platforms like Facebook & Twitter. However, corporate entities like Captain Morgan have promoted safety during the Covid-19 Era to avoid government backlash.
Josh Gad discussed his role in “Taw the End of 2020”, noting that Captain Morgan had contacted himself before Christmas & that no previous engagements were held between the two parties. He mentioned that family enjoy this holiday rum & it reminds him of classic holidays from childhood. It appears Josh Gad did this more because of sentimental feelings than financial gains.
It should be clarified that this isn’t the exclusive advertisement maintained by Captain Morgan during Christmas 2020, with the company employing Benito Skinner’s skillsets (Actor & Comedian). His role saw numerous original characters beloved by millions discuss pop culture events throughout 2020, all while Skinner drank some Captain Morgan. Captain Morgan didn’t release statistics regarding how both these advertisements performed during Christmas 2020.
It’s conventional for advertising firms to elect celebrity personalities to highlight & promote new products. Firms haven’t selected the Hollywood Elite at high percentages in 2020, with the Covid-19 Pandemic eliminating opportunities to have actors & comedians on-set. Alterations to social distancing measures in countries like Abu Dhabi have permitted advertising firms to resume standard operations, with Andrew Bachelor being one of the first selected for a product marketing campaign.
King Bach (Andrew Bachelor) is famous amongst younger audiences, with his fame beginning on YouTube & transferring to various social media platforms. Andrew Bachelor is promoting virtual pizza parties for Panera Bread & Pepsi. King Bash’s advertisement has gone live on broadcasting channels like NBC, and various social media platforms like Instagram. Panera Bread & Pepsi are providing $50.00 E-Gift Cards for one thousand winners.
Panera Bread launched their “Flatbread Pizza” in December 2020, hoping to compete alongside formidable brands like Dominos or Papa Johns. Promotional gift cards require consumers to purchase Panera Bread’s latest product, with beverage options exclusive to Pepsi. This means that gift cards cannot be used for any other meals on Panera Bread’s menu.
The advertisement begins with King Bach informing viewers of his virtual party plans, what things are best to wear, and how to socialize in the virtual setting. Most witnessing the advertisement have questioned why Panera Bread would promote virtual dining & still have physical locations opened throughout America.
Regardless of the complaints, individuals wanting to partake in the virtual party must enter the competition. Engaging with the Twitter & Instagram hashtag sweepstakes is required. Consumers must tag @PaneraBread, @Pepsi, and enter the #PaneraPepsiSweepstakes. It’s known that the initial one hundred winners are being announced by December 20th. Another hundred will follow each day afterwards.
Panera Bread’s Latest Flatbreads Include:
The Cheese Flatbread Pizza.
The Margherita Flatbread Pizza.
The Chipotle, Chicken, and Bacon Flatbread Pizza.
It’s promised to consumers that selecting one of these Flatbread Pizzas will be a healthy & satisfying choice. Multiple sizes are permitted from Small to Large, allowing family and friends to enjoy the meal together.
The marketing industry intentionally focuses on the holidays, enabling largescale corporations to release prominent advertisements meant to excite consumers into spending. Different approaches were enlisted in 2020, with marketing films employed by corporations like Pepsi & Coca-Cola focusing on the emotional losses that come with Covid-19. Multiple companies battled for dominance in the holiday marketing space, knowing consumers would later vote on which advertisement held popularity. December 8th saw “Marketing Week Magazine” announce the company that won for 2020, with readers voting online. Coca-Colas two Christmas advertisements took the victory. This marks another consecutive year of achievement for Coca-Cola.
“The Letter” & “The Holidays are Coming” advertisements focused on the emotional heartstrings that’ve followed for this year’s holiday season. Several categories with MWM saw Coca-Cola take victory, with Marketing Week Magazine having ten groups for companies to win. Prominent awards acquired by Coca-Cola included the broadcasting potential of these advertisements, with 95% of voters suggesting Coke’s marketing can sustain the prolonged timeframe.
Voters were questioned on the emotions felt when watching Coca-Cola’s two advertisements. Warmth & Love was expressed by 88% of the voters, with 93% feeling different about the holidays after watching those commercials. Marketing Week Magazine requested if readers felt optimistic about Christmas & the holidays during Covid after witnessing these advertisements, which 75% indicated they’d had a better outlook on 2020 after seeing Coke’s marketing commercials.
How to Approach the Pandemic Holidays?
Numerous difficulties arose for largescale corporations wanting to approach Christmas advertisements in 2020. Direct approaches wouldn’t benefit those companies, knowing consumers have lower finances available for holiday shopping this year. Advertising firms made decisions to focus on nostalgia & emotion, with companies listening to firm recommendations acquiring higher votes than corporations that made direct approaches.
The Head of Creative Excellence for Kantar UK discussed the results released by Marketing Week. Lynne Deason emphasised that by combining nostalgic & emotional attributes into advertisements, corporations like Coca-Cola appealed to mass consumers with “The Letter” and “The Holidays are Coming”. It’s expected that profits for Coca-Cola during 2020s Christmas season won’t deplete following these advertisements.
Corporate involvement with consumer data has seen dynamic shifts during the pandemic. Multiple largescale establishments like Target have received enhancements to online & retail infrastructure, which used unknown methods to obtain consumer statistics. Data is made available for sale with partnered advertisers, giving third-party partners analysis of what customers require. Largescale corporations have constructed this method of collection an industry standard, with pharmaceutical suppliers like CVS & Walgreens avoiding customer analysis for monetary gain. For Walgreens, that isn’t the case any longer.
The Walgreens Advertising Group was announced on November 3rd, with the subsidiary having a singular task of analyzing customers & selling those analytics to third-party partners. It’s known that thirty advertising firms have partnered with Walgreens AG, with the majority maintaining products on retail & online stores. Learning that analytics regarding your purchases, activity, and return percentage will be sold shortly is concerning. Minor resentment is mentioned across Walgreen’s social media accounts, which indicates the overwhelming percentage aren’t aware of the dynamic shift Walgreen’s is taking.
Microsoft, Epsilon, and Adobe are contracted through Walgreens for assistance purposes. The three were tasked to enhance online shopping & create a beneficial loyalty program for shoppers. Reward benefits associated with loyalty points with Walgreens are considerably improved, with $100.00 or more earnable for dedicates customers. Those registered with the updated loyalty program will become primary targets for consumer analytics.
Profit margins associated with consumer analytics are higher than unfavourable loyalty programs. This means that Walgreens monetary compensation grows through consumer analytics, that providing $100.00 in points for dedicated customers is returned by an average of three times the original value. Walgreens would earn $400.00 for that $100.00 given to customers.
Walgreens Last to Fall
Multiple corporations in the United States have implemented this method of consumer analytics. Walgreens felt pressured by investors to engage with enhanced analytics, which followed after profit margins in 2020 increased by 2% to $34.7 Billion. Below are the other prominent brands that make millions to billions per year from customer data.
Advertising campaigns revolving around international product releases are often unique, which was proven worldwide with Sony’s PlayStation5. November 12th & November 19th marked the official release dates for the PS5, with Sony Computer Entertainment introducing a notable marketing campaign to correlation with the PlayStation5’s launch. Sony located unique venues in Toronto, Hong Kong, New York, London, and Melbourne. Those locations were altered to represent PS5s branding.
Princess Gate in Toronto was lite in the iconic “PlayStation Blue” & showcased the PS5 logo. Similar methods were implored in London, England. Travellers on the London Underground noticed that four entrances had been altered to correlate with PS5 releasing in England on November 19th.
Three of the four primary entrances to “Oxford Circus Underground Station” had its signs lighting altered to correlate with PS5s controller symbols. Billboard advertisements were located behind those entrance signs, enabling travellers to understand that PlayStation is back again to play & dominate the next generation of consoles.
The Square, Cross, and Triangle symbols on PlayStation’s controller were depicted across Oxford’s entrance signs. Colour alterations saw the Square becoming Purple, Triangle changed to Green, and Cross turning Blue. “Oxford Circus Underground Station” showcased the final symbol on PlayStation’s controller on the fourth entrance, which saw the Circle continued to be displayed in Red. Standardly, Oxford entrance signs are coloured red.
Gamers in Great Britain & London have adored the publicity stunt sustained by PlayStation. Thousands of travellers throughout the London Underground posted photographs on Instagram & Twitter, making this advertising campaign go viral within hours of Oxford changing the entrance signs. Individuals leaving the “Oxford Circus Underground Station” would walk less than 500m before reaching the UK Sony Headquarters, where additional advertising for the PlayStation5 could be seen.
AJ Wells & Sons
Sony Computer Entertainment released details regarding this advertising campaign. It was noted that three entrances at “Oxford Circus Underground Station” had their red-circular signs removed, with replacements being formatted when train routes were closed on November 18th. AJ Wells & Sons from Newport, England manufactured these signs for Sony. The Square, triangle, and cross were constructed forty-eight hours before the advertising campaign began. Sony thanks AJ Wells & Sons for their prompt work.
Corporate representation of the holidays is continuing in 2020, with most companies negating the global pandemic & focusing on increasing positivity throughout millions of households. Dozens of prominent brands have unveiled their holiday advertising campaigns, with Amazon & Disney being the latest. Other companies like McDonald’s, Zalando, Hudson’s Bay, Walmart, and Target have released their respective advertisements. Reviewing critics have awarded McDonald’s & Disney for sustaining the best commercials for 2020s holiday season. Amazon’s campaign has received notable backlash from critics & been awarded the worst commercial for the 2020 holidays.
The Disney Commercial, “From our Family to Yours”.
Family traditions are the prominent theme of Walt Disney Corps holiday advertising. Commercial footage shows a grandmother & granddaughter experiencing the holidays together in CGI Animation. Graphically speaking, Walt Disney Corp employed their latest computer-generated imagery to format this commercial. The footage is high-quality, resembling recent films from Disney like Coco & Frozen Two. Somehow the sense of nostalgia is created throughout the two-minute runtime. Disney fanatics have suggested that this Mexican family is related to Coco & could be teasing an unsuspecting sequel.
The Amazon Commercial, “The Show Must Go On”.
Amazon’s advertisement reminds viewers of the problematic employment standard maintained by the online conglomerate. Household cheer & glee throughout North America wouldn’t be possible without the misery of Amazon’s workforce, who work in appalling conditions & are treated similarly to robotic slaves, as opposed to human beings.
Live footage throughout this commercial tells the storyline of Taïs Vinolo, a French Ballerina that’s classically trained. Her story informs viewers that throughout the pandemic she’s trained forcibly at home. Amazon then evokes that their two-day shipping & array of products allowed for Taïs Vinolo to create the perfect training studio.
Viewers backlashed against this commercial, which highlights an aspect of society most find uncomfortable. The backlash also was evoked towards the commercial directors, which forced viewers to witness disturbing footage of Taïs Vinolo dancing in revealing material. Considering that Taïs Vinolo is seventeen years old, this commercial is borderline pedophiliac & shouldn’t be supported by viewers. It’s yet another instance of Amazon’s disgusting behaviour as an international corporation.
The holidays are weeks away, with North American & European teenagers beginning to favour their excitement for Christmas. Numerous retailers are targeting these children & teenagers, hoping to obtain profits from parents with requested gifts. Largescale products like the PlayStation5, iPhone 12, and Xbox Series are slated to dominate the market. Not every corporation is thrilled by the concept of children wanting virtual fun over physical entertainment, including McDonald’s. The McDonald’s Company has released a specialized Christmas campaign that targets children & teenagers, informing them to locate their inner child to find outdoor entertainment.
Unrealistic Commercial Advertising
This advertisement is formatted with Disney or Pixar-level animation, garnering attention from online & broadcast views. The animated ad was created by Leo Burnett & focuses on Tom, a young child that is struggling between being his former child or his expected teenage form. Viewers are introduced to his mother, who frantically works to hang decorations around their household & take her sold to the Christmas market. This mother finds her sound unresponsive to her efforts. It’s not until this mother & son walk closer towards McDonald’s that his mood begins improving, that he begins exploring his younger self.
The storyline of this advertisement is unlikely, and the turnaround to McDonald’s shows that product marketing is the primary purpose of their Christmas campaign. The storyline becomes unbelievable after Tom informs his mother that he’d like to give Santa “McDonald’s Reindeer Treats” under the Christmas tree.
Viewers can witness the McDonald’s Christmas Campaign for 2020 on November 15th on the “I’m a Celebrity” show with ITV. The Vice-President of McDonald’s stated that his hope with this advertisement is that children will reignite their magical imaginations surrounding Christmas. However, the real purpose of all targeted commercials is profits & that’s no different from McDonald’s holiday campaign.
It should be clarified that this campaign is exclusively available in the United Kingdom, meaning Great Britain & Northern Ireland. Those wanting to witness the commercial internationally have YouTube available to themselves. McDonald’s is offering an array of different products during the holidays to entice consumers to enter their physical locations & order online. Why not start after this ad with your children?
Christmas advertisements are changing during the Covid Era. Advertisers are aware that large percentages of the family won’t be permitted to attend their traditional festivities & won’t risk creating commercial campaigns that indicate time with family. Those moving forward with their Christmas advertisements will focus on digital marketing, informing customers how gifts can be purchased & delivered to family without exposure to the virus. However, multiple corporations have determined that creating Christmas advertising campaigns would negatively benefit sales. One company taking this mindset is Mark & Spencer’s, a prominent retailer throughout the United Kingdom.
An investor meeting was sustained at Mark & Spencer’s with Chief Executive Officer Steve Rowe. Managing Director Richard Price and Chief Strategist Kate Bickerstaffe were also present. The three executives informed investors that advertising campaigns are being restructured & focusing on digital sales. Targeted ads will be accomplished via social media, starting in December. However, investors were also informed that a Christmas advertising campaign wouldn’t be sustained in 2020 with broadcasters. That means its Christmas advertisements will likely focus on social media platforms like Facebook, Twitter, and Instagram.
It marks the first change in Mark & Spencer’s advertising campaigns in decades, which follows after profits dropped by 15.8% in 2020. Profits haven’t fallen for M&S in nine decades, showing investors & executives that an immediate change in corporate structuring is required. Clothing collections from Mark & Spencer’s will now be released first to social media, with a minimal possibility of being advertised via television broadcasters.
Advertisement Spending Drops by 14.5%
Retailers in the United Kingdom have changed their mindset of advertising following Brexit & the coronavirus pandemic. Multiple companies have announced they’ll be eliminating their Christmas advertising for 2020, dropping “Retail Ad Spending” by 10.5%. Broadcasts are expected to lose somewhere between £725 to £750 Million from the marginal drop.
These analytic predictions from the “World Advertising Research Centre”. Their figures are known for maintaining accuracy, prompting broadcasts to begin long-term preparations for financial fallouts. It should be noted that largescale corporations like Coca-Cola, Apple, Pepsi, and Samsung are still expected to release Holiday or Christmas-themed advertising campaigns for 2020.
Cable television is slated to lose its longest-running daytime court program in 2021. It was announced earlier in 2020 that Judge Judy Sheindlin would leave CBC after sustaining her series for decades. An immediate backlash was seen with her announcement, with Judge Judy receiving $45 Million per year during the final seasons.
Most anticipated that the ageing adjudicator would retire after leaving her daytime court program. However, it’s been announced that Judge Judy will join another network for 2021. Amazon Studios confirmed that they’re producing & releasing “Judy Justice” on IMBD TV. It’ll mark the first influential personality that IMBD TV has maintained, which is a free ad-supported streaming service for consumers.
Judy Sheindlin confirmed her partnership with Amazon Studios, remarking her new series will be named “Judy Justice” and will be free for viewers to consume starting in 2021. Details regarding their partnership haven’t been provided by Judy Sheindlin, suggesting that financial compensation for her Amazon contract is higher than CBC. It’d mean that Amazon Studios is paying likely $50 Million or higher for Judy Sheindlin.
Contract costs for Amazon aren’t about the adjudicator’s drama in her courtroom. It’s more about her personality & the popularity Judy Sheindlin will bring for older audiences. Considering that IMBD is known to older audiences & doesn’t cost anything, bringing Judge Judy to the platform will likely increase viewership tenfold. This means that Amazon Studios will probably terminate their contract with Judy Sheindlin in three to four seasons. It’ll be impossible for Sheindlin to sustain another twenty-five years with any other network. Her lifespan doesn’t permit it.
Potential Shift to Amazon Prime
Most aren’t aware that Judy Sheindlin had secretly been conducting negotiations with multiple networks for her latest daytime court program. Internal sources suggest that Amazon outbid NBC & Hulu+ for “Judy Justice”, with Netflix opting out from negotiation with Sheindlin. Internal sources also indicate that after multiple seasons on IMBD TV, Sheindlin’s contract could be updated & her program could be ported to Amazon Prime. It’d see her popularity jump tenfold amongst younger audiences. Until that transfer-of-service is initiated, Judy Justice will be available in 2021 for free with IMBD TV. The official launch date isn’t available.