Ever thought that smartphones could offer personalized workout information via the subscription service format? The Apple Company believes its customers have considered this idea, which comes after a similar service named Peloton, has gained notable success in recent years. Apple Fitness+ will become available upon the launch of iOS14 and will enable the health data of consumers to be collected & displayed during their workout routines.
Apple confirmed that it’s launching a product marketing campaign on Instagram, Twitter, YouTube, and TV Broadcasts. Standard commercials associated with Apple will be seen for Fitness+. This means contemporary aesthetics that focus on what life can become by subscribing to Fitness+. It also means no details on the product through Apple’s commercial.
Several nations are obtaining access to Apple’s Fitness+ subscription service by December 31st, 2020. This includes the United States, Canada, Australia, New Zealand, and the United Kingdom. Consumers subscribing to this service will pay-out a flat $10.00/£10.00 fee for monthly access. There’s also a yearly package worth $80.00/£80.00. That’s a savings of more than $40.00/£40.00 for customers that dedicate themselves to Fitness+.
Apple won’t advertise the yearly package in its online & television product marketing campaigns. The “Apple One Services Bundle” will be primarily announced alongside Fitness+. Ads will emphasize that consumers can obtain access to Apple Arcade, Apple Music, Apple iCloud, and Apple Fitness+. There have been online complaints that this bundle doesn’t have access to Apple TV+, which costs consumers an additional $10.00 to $15.00 per month. This means that loyalists behind the Apple Ecosystem will spend upwards of $45.00 per month.
Government’s Are Fighting Back
The way that Apple manages its business operations under Tim Cook’s leadership has come into question. Steve Jobs dedicated himself towards innovating & revolutionizing technology, allowing for positive competition between all tech conglomerates. Under the direction of Steve Jobs, the Apple Company assisted Microsoft & IMB in their development cycles. With the helm now operated by Tim Cook, the chief executive officer has created multiple monopolies under the Apple branding.
Government’s worldwide are targeting Apple’s new business methods, which stifles innovation. Apple stealing Peloton’s fitness subscription service model shows that Tim Cook plans to create another monopoly under his leadership. It’ll only force the CEO to face greater fallouts with international governments.