The industry is showing some incredible changes to how people are using their devices to connect to the internet and use their smartphones and tablet to get the updates, info and online features they desire. In 2018, we saw a surprising decrease in both PC used internet use and mobile internet use while app use increased by a rather large amount.
Back in 2015, the use of mobile devices finally passed the usage time of PC users, meaning PC-based websites are no longer the most popular, which is why a mobile site and app is about the best way to go these days, especially for those aiming for future business. Let’s face it, mobile development isn’t going to slow down any time soon, and the app market keeps climbing, and revenue is on the increase as well.
There is one very important question asked by businesses: Should I have a mobile-friendly website or a downloadable app? The answer would depend on the reasoning for the website and app and what you’d like users to do with the app or website, which is what we’re looking at today.
Get an App
If you’re an online store and you’d like to update your clients with push nonfiction and allow them easier access to their accounts while also making a higher level of security possible. For these kinds of sites, a mobile app is well worth spending the money as apps are simply faster with shopping and they work much better than HTML5 sites when it comes to scrolling.
The apps are also easier to update and maintain, allowing you to do more, especially as mobile companies bring out new technology. However, you would need to update your app regularly, and it costs a lot more than a mobile website. If you’re not planning to have any income from the app itself, be sure your business would benefit enough to justify the development price.
Get a HTML5 Site
If you don’t need to have direct access to your users and allow them to keep track of things from your site, you cannot go wrong with an HTML5 website. These are sites that are optimised for mobile devices and adjust to screen sizes automatically, meaning everyone who uses the site will have the same experience, no matter what device size they use or what operating system.
You can still provide all the features of an E-Commerce app on a mobile website and users would be able to access it via PC as well. In fact, most people who have apps also have a mobile-friendly website, which is usually where they start, and if the website does well with mobile users, the app becomes the next step for the business.
Once again, it would depend on the reasons for the website. If you only want to provide your company details, contact info and product info, an app would never be worth it. Instead, save a huge amount and rather have an HTML5 website created and spend more on the design and its features.