Social Media Post Lengths

Are you often unsure of how much you need to say on your social media posts? Saying too much might let your readers lose interest and saying too little can mean that you don’t engage them at all. Add to that confusion, the fact that every kind of media platform allows only a certain amount of words. We shall now explore what is the optimal word count for several of the most popular social media platforms, to achieve maximum punching power from your posts.

Facebook

The leading platform for social media marketers globally. With more than a billion users, it is no surprise that Facebook is the largest social media platform available to you. Hence how do you optimize on access to this worldwide audience? Facebook offers a variety of different posting kinds. The list is quite daunting when one starts to add them up. Events, statuses, posts and ads are only a few of the options you have. Facebook posts can be up to 63 206 characters long, but then nobody will read it. Experts indicated that the perfect length for Facebook posts is in the area between 40 and 50 characters, with 40 being the sweet spot for maximum exposure and no more than 50. The only challenge now is saying what you need to say in 50 or fewer characters.

Twitter

Twitter has always been much stingier on its character count. Only recently, they have increased their limit from 140 characters to 280. Hence pictures are here the perfect solution to speak the 1000 words which you won’t be able to include in your tweet. Video is another great alternative, which doesn’t affect your character count. Take note that indirect messages you are allowed to explain yourself within 10 000 characters.

Instagram

Since Instagram is considered to be a media-centric social platform, you are strongly urged to focus here on visual media to convey your message. A great caption of no more than 2 200 characters is allowed. For a striking impression, it is suggested that you still stick to the shorter version of only 125 styles for your caption rather than the lengthy 2 200. Instagram is also very favourable towards hashtags and allows up to 30 per post, but once again, less is more, and the suggested number of hashtags are around 11 per post.

LinkedIn

LinkedIn sets itself apart from the other social media platforms in the sense that it is conveying the image that it is professional. Users are also allowed to post within a variety of different kinds of content, including statuses, blog posts and videos. LinkedIn allows for 700 characters, but the see more button gets inserted at 140 characters and the remainder will be hidden. Hence be sure to say what you need to say within the first 140 characters. On blog posts, they don’t limit the characters at all, but the rumour has it that at 120 000 they will cut your message short.

Social Media a Vital Partner in Your Business’s Success

The days when every business was listed in a printed telephone directory and when marketing was mainly done through printed media, flyers and even televised commercials or radio broadcasts, is a historic memory almost eliminated beneath the dust of ages gone by. Nowadays, social media became a vital partner in the success of your business and here is why.

Shooting with a Much More Direct Approach

The proper use of social media enables marketers and business owners alike to take a much more focused approach when they try to reach their target audience. Offline advertising can be compared to shooting in the blind with little hope of reaching the bull’s eye. Social media ads enable users to determine and define their target markets much more effectively to take a more planned approach towards achieving their desired target market with success, again and again. Social media ads directed expertly at a clearly defined group leads to a much higher conversion rate and therefore, better returns on your investment.

Great Reductions in Advertising Expenses

Broadcasted advertisement on both television and radio and print media has one definite characteristic in common, quite a hefty price tag. In comparison, these old forms of advertising are much more expensive than the options which social media brought to the world. Social media is a much more financially viable option which is available and affordable to all with the desire to extend their market share and build their brand. It leans to a greater variety of options where you can determine your budget and plan your campaigns according to that.

Real-time Updates on Success Rate

Social media offers users the ability to determine whether their advertisements are effective while it is still running. Thus, allowing for changes to be made while the ad is active. This not only allows the advertiser to make changes but also to determine which approach is successful and which not so much.

A Growing Phenomenon, Unlikely to Change

Social media is fast growing into the most successful, favoured and often used a form of advertising for any business. It is, therefore, no wonder that the business of advertising on social platforms has grown into a massive industry which generated $9.16 billion only during the first quarter of 2017. This figure is continuously on the rise at a sharp upward curve, since advertising through social media initially became a matter of interest during 2005. There is no denying in the fact that this form of advertising is not only a much more effective and successful approach to building your brand but also a more affordable form of lead generation, which is here to stay.

In the end, the question which remains is not whether you can afford the time and money to invest in a proper social media marketing campaign, but much rather whether you can afford not to.

Hootsuite enables Social Media Multitasking

In the age of social media dominance in the world of marketing and advertising, any business or individual needs to have a strong social media presence for successful brand building. Keeping all of these different platforms up to date can be a daunting and very time-consuming task. Therefore it is far more convenient and necessary to make use of tools and apps which allows for multitasking when busy with social media updates. Hootsuite is such a tool, allowing you to save time by multitasking and completing many updates all at once.

Hootsuite is a top-rated social media manager who is serving already over 10 million people situated in more than 175 countries. Their head office is based in Canada in Vancouver, but they do have offices based in eight different countries, mainly focusing on supporting the languages of these countries.

Getting Going With Hootsuite

Hootsuite is open to all, and it is as simple as registering your free account. With registration, you will be linked to a username and password. From there, you will be able to choose the different social media platforms applicable to you. Once this is done, you can start scheduling posts, post messages as well as view messages.

Note that no software installation is required to be able to access Hootsuite since you will be working directly from your web browser. Hootsuite integrates with a variety of social media platforms including Twitter, Instagram, Facebook, LinkedIn, YouTube and more. For each of these, you will be requested to enter the login ids and passwords for the various social media profiles which you link to your Hootsuite account. At this stage, Hootsuite will also require the authorization to access added pages related to your profile pages. With the free Hootsuite plan, users can link up to three different social media profiles, all at once. In the case where more patterns need to be kept updated and linked to your Hootsuite account, it is better to register for one of the paid plan options priced at around $29 per month, billed annually and allowing ten profile links.

Hootsuite’s Features

Not only can the application be used to schedule postings, but it is also great with obtaining key metrics on performance as well as brilliant in providing data. Even though there are other applications which do provide more in-depth analytical reports as well as exceptional solutions for influencing management, Hootsuite is perfect for smaller businesses and start-ups.

Hootsuite offers a variety of tools including engagement tools, influencer identification and listening tools. Their dashboard is clear and easy to use. Streams can be added to your profile, and the activity of these streams are continuously being displayed. A newer feature which they deliver is providing customer feedback through integration with Twitter. Through this, social customer service can be improved.

Hootsuite is a comprehensive solution offering much-needed requirements and is therefore understandable that it is rated among the most popular choices for social media management.

The Best Apps on Android For Your Business

The selection of applications available to assist you in running your business is daunting. Your pick of these apps will depend on various factors, including the size of your business, the structure, the purpose which you need to be fulfilled and the industry in which you are. Hence there are a couple of trustworthy names, and they are all available on Android. Being involved in a small to medium-sized business, these will probably be of much assistance to you.

Creating To-do Lists with Asana

Asana varies in price from being offered free of charge to a $9.99 per month premium. It is allowing easy and effortless task assignment to various people within your business. It provides the option of leaving comments, you can assign tasks to individuals or groups, and you have the option of multiple subsections to add. For up to 15 people on your team, Asana offers solutions free of charge.

Scanning in On CamScanner

CamScanner can also be used free of charge, or you can pay a monthly premium of $4.99 or an annual dividend of $49.99. CamScanner allows you to turn your phone into an office set-up by transforming your camera into a scanner. This is very helpful if you need to create pdf documents on the go. The app even allows for easy sharing and sending of faxes. This can be very helpful if you often deal with materials which need to be shared electronically.

Getting Paid with Paypal

PayPal is the means of choice to many small and medium-sized businesses to make payments and to manage invoices and other transactions. Sometimes it is even used to pay employees and is especially well-known in industries where employees are working remotely. Business accounts in Paypal make transfers easy and secure. They offer fingerprint support and checking on your balances are easy and quick. Fees on PayPal might vary, but a large part of it is provided free of charge.

Chat Through Slack

Slack is a chat app which was developed with a specific focus on the working environment. It offers a simple interface, conference call ability, easy sharing of documents and multiple channels to use. Slack is easily integrated with various other apps and website. Pant is one of the few apps which isn’t mainly focused on the small and medium-sized businesses but can also be very helpful within much more giant corporations. Slack has a free option. Alternatively, the paid version varies in price between $6.67 – $12.50 monthly.

Getting Paid Through Square Point of Sale

Square Register is an application which performs like a cash register for small and mobile businesses. It is a point of sale system which comes with an essential magnetic stripe reader. The most basic strip is supplied, but much better solutions are available at a fee. It allows customers to swipe their cards to complete transactions on the go. Square takes their cut of 2.5% of every purchase, but otherwise, you don’t have any upfront payments to make. An easy way of doing business on the go.

Sharing Information

If you haven’t heard about Monday before, it is probably because it used to be called daPulse. Hence Monday is the name for an established and much-trusted name as a top-ranked communication and collaboration application. Monday offers users a hub where team players can make decisions and collaborate effectively. The app won the Great User Experience Award as well as the Supreme Software, Expert’s Choice awards in 2018

Creating Solutions

When based in a large company with many different departments working on the same project, or when you have many remote employees collaborating, there must be a hub where they can communicate and keep updated on the project’s progress. That is what Monday will bring to your working environment. Whether off-site or just scattered over a large office block, this is the one place where all involved can go, tasks can be assigned, progress can be monitored and modifications made. Completed sections can be shared with other members for feedback, and the workflow can be followed within one glance.

In addition to this, the interface of Monday is easy to customize to your specific needs. Different columns, headings and stages of the project can be highlighted, and these can all be adapted to your working requirements.

The Benefits

Monday compares very favourably with other alternatives in the marketplace. It took the brilliant foundation which it inherited from daPulse as a successful collaborations platform and enhanced it even further. One of the appreciated features which it delivers is the option between private or shared work boards. This way, you can keep track of your progress in your task management. While mainboard feature offers an excellent overview of all projects in development. From there it can be split into smaller divisions. Parties who aren’t involved in the working process, but yet have an interest in monitoring the progress, can be invited to observe.

Collaboration is simplified. It offers the options to ask questions, gives answers, makes comments and starts discussions. It also provides a secure partnership with some major media platforms, including Facebook and Twitter. Various file types can be uploaded from these platforms, and following ongoing feeds on these platforms have also been simplified.

Another great feature which it offers is the reporting and analytics features. The platform offers various ways to collect data and to relate multiple projects’ historically data to each other. Spreadsheet reflecting these data are updated daily to always deliver on the latest results. Integration is also made simple, and it is easy to integrate with many software systems. Dropbox, Google Drive and Zapier are only some of the methods which connect with Monday for fast and efficient integration.

Monday is a brilliant solution in your office and can save a lot of time usually wasted on meetings to collaborate or brainstorm. With Monday, so much more can be done quickly and effortlessly, even if some of the team members are remotely situated. A brilliant solution to make your Monday’s less blue.

Part 2 on Social Media Platforms and How It Can Benefit Your Business

Social media can be a powerful tool in your box of tricks on marketing your business successfully. The list of possibilities is quite extensive. Hence part two follows on our previous discussion on the various forms of social media and how you can use them beneficially in your business.

Blogging and Publishing Networks for Effective Content Sharing

The names you probably know are WordPress, Tumblr and possibly Medium. The primary purpose of these networks is to publish work, to discover new ideas and to comment or be commented upon through your online following. Sharing content is a precious marketing strategy since it is bound to engage your audience and hence assist with brand building. Effective brand building results in new leads, which then generate sales. These can either be done in a more large format of blogging as in WordPress or through microblogging as with Tumblr. Both are, however allowing your audience to be interactive and you to engage with them and to build a relationship.

Shopping Networks – Discovering the Latest Trends

On these networks, you can stay up to date with the latest trends, follow brands to see what they are up to and share great ideas and finds. Once again, these offer a perfect opportunity to create brand awareness and expand your field of engagement. Etsy, Fancy and Polyvore are only some of these channels through which social shopping becomes an engaging task with a significant social element intertwined within. Social shopping networks are high, for it allows users to integrate their social experiences with their shopping experiences. It is also a great foundation to sell your product from.

Sharing Space With Like-minded People On Interest-based Networks

In these networks, people with shared interest connect. Goodreads and Houzz are great examples of systems of people devoted to specific items or topics. If the items or services you deliver falls into these categories, it goes without saying that you need to be an active participant on these networks. Here you can easily engage with an audience who already are inclined towards what you are delivering and build your brand.

Networks for Sharing Economy

These are straightforward with the intent to buy, sell, swap, share, trade or advertise. Uber, Airbnb and Taskrabbit fall into this category. This can be utilized as an active channel to harness an income from if your product or service falls into the description of this category. You will be able to find many sites which can be defined as “collaborating economy networks” for specific topics, whether it is for home-cooked meals or the service of dogsitting.

Staying Anonymous While Spreading the Word

Anonymous social networks are here to gossip or snoop, sometimes to vent and even to bully. Whisper, After School and Ask.fm are all examples of unidentified systems. These are the ones where you do not want to feature, be mentioned in or be part of. The best way these will serve your needs is to stay clear from them at all times.

Social Media Business Benefits P1

Most people know that the largest social network is Facebook and the most significant media sharing sites are Instagram and YouTube. There are, however, many more on the list, and each of them can contribute uniquely to your business’s needs.

Social Networks and Expanding Your Influence

Examples of social networks are probably the best known so-called household names. Under this category, you will find Facebook, LinkedIn and Twitter. The primary purpose of these networks is to connect. Not only with other people but also with other brands. These relationships are sometimes only online-based and often even more on a personal level. They are beneficial in numerous ways. Through social networks, you can expand your brand awareness, do market research and build relationships. Even customer services and lead generation can be harnessed from applying social networks successfully in your business.

Media Sharing Networks to Create Brand Awareness

Media sharing networks are being utilized to share video content, ideas, photo’s, live videos and other forms of online media. They include names like YouTube, Snapchat and Instagram. Media sharing networks are optimally used to engage your audience, generate leads, create your brand awareness and to share content. What defines media sharing networks from social networks is that the core of these networks remains the sharing of media and although many social networks also allow for media sharing and live feeds, it isn’t the core defining them.

Discussion Forums Bringing You a Wealth of Market Research

Discussion forums are probably one of the first forms of social media, and they centre around the need to share ideas, information, news and opinions. These are the places where questions can be asked, and comments can be left. This also forms the foundation of their existence. Here you will recognize names like Reddit, Quora and Digg. They are brilliant tools to use in your business to do some market research, and they can even be used to advertise your business to a certain degree.

Creating Content through Bookmarking Networks

Content curation and bookmarking networks are places where people share, save, discuss and discover ideas and trends. They include Pinterest and Flipboard, and they can be highly effective in your marketing campaign to create customer engagement and website traffic. By using these effectively, you can create significant brand awareness and help interested people to find your business. These sites usually are places of creativity. It also leaves users with easy bookmarking to keep track of fields of interest. You can benefit from bookmarking friendly platforms through optimized headlines when you share content in blogs and your website.

Getting Great Reviews on Consumer Review Boards

Sometimes a business’s worst nightmare, but it can also be a valuable friend. Customers go to these boards to air their unhappiness or to sing songs of praise. These sites include Zomato, Yelp and TripAdvisor. Great reviews on these will be very beneficial to you, and it can also be a way to deal professionally with unhappy clients. These sites can be a true reflection of your business.

The Hall of Shame in Software Solutions

There are many excellent software solutions available to make life easy and business running smooth. The options are regularly discussed here, and the user has a variety to choose from. Great solutions are even available within a single business need, whether it is marketing, project management or bookkeeping. There are, however, many software creations from days gone by which imprinted terrible memories on everyone who ever had to struggle through the day after a frustrating day. Let’s look at some of the great achievers in the software Hall of Shame.

Norton Antivirus

There was a stage when it seemed that every office PC had a copy of this antivirus software created by Symantec installed to protect the valuable data from nasty virus infections. Norton had the cringing habit of almost bringing your computer’s operating speed to a halt. It scanned every hook and cranny and every thread of data on your PC and that required significant resources. PC’s weren’t as strong back then as they are today, but anybody whoever had to take a forced coffee break thanks to Norton, will know the frustration. Since those days, Norton did indeed address the issue, and this is not the case anymore.

Internet Explorer 6

Internet Explorer 6 could be compared to a smudge right in front of the driver’s view on a brilliantly shiny windscreen. Microsoft refused to update for many years, and when IE6 was launched, it was only breaking the websites it came in contact with. This left many internet users in a state of vulnerability to many unpleasantries which are hidden online. An all-time low in the history of Microsoft.

Microsoft Word

Thank goodness for improvements and valuable updates. Since there were times when Microsoft Word was an annoying little brother causing loads of frustration and low results. Those were the days when it was still considered relatively complicated, but they had a solution. A poorly designed little paperclip icon would dance over your screen with all sorts of answers to your problems. If that weren’t enough, it would send your hard work in .docx format, which almost nobody was able to open up. Rather pointless to deliver some work of greatness going completely underappreciated due to lack of access.

Final Cut Pro X

Making movies can be fun; it can be used to create a marketing masterpiece. It was, however, also a nightmare if you dared to use this movie editing software from Apple. This managed to upset even the pros in video editing. The software was lacking many features, and its lack of compatibility was frustrating.

Adobe Reader

Pdf documents are one of those essentials which you can’t get by without. It has been like this for a long time already. Once upon a time, you had to download a massive 69MB version to be able to open and read your pdf documents. If this wasn’t enough, once installed it would create its shortcut on your desktop and keep on screaming for attention. Annoyance deluxe.

Creating An App for Your Business – Appy Pie

We live in a world where our lives are often centred on apps. They are becoming part of our daily lives, and for every challenge you might face, there will be an app as a solution. Hence, why not be the solution to your client’s problems by creating an app, bespoke to your business. Appy Pie is the perfect solution to assist you through this new journey.

Appy Pie Inc in a Nutshell

Appy Pie Inc launched in 2014 as a mobile app creator. With Appy Pie, you can create an application for a variety of platforms. These will include iOS, Android, BlackBerry and Windows Phone. Appy Pie allows people to create and monetize a type of apps. It makes use of a Game Builder Platform, which makes it easy and straightforward for people to use with no experience in the field of application creation. Appy Pie is available globally in a variety of languages.

The Fastest Growing Mobile Apps Builder Software

Since their launch, the users of Appy Pie have built in the access of 2 million applications for mobile. Hence, they consider themselves as the fastest growing software supplier in the mobile app building industry. The two most desirable factors about this software are, firstly, you can access it free of charge, considering you don’t mind some advertisements in between. Secondly, they do offer the implementation of some excellent and impressive services, like Tinder and Uber clones. Their software also provides support for a broad array of different features, like Augmented Reality and CRM.

Great Features

Appy Pie delivers up to 56 added features or pages which you can add to your app. They are easy to use and are categorized according to their purpose. Ease of use is an overall characteristic of Appy Pie. It allows you to build a simple app within minutes. Even the more complex options can also be achieved easily.

They have also made it easy to add marketing and e-commerce to your app. For many platforms, you only need to link your app and the platform. These platforms include some of the most well-known, including Amazon, Shopify, Etsy and more. The support which Appy Pie offer towards credit card payments and loyalty cards of your clients is also amazing. Appy comes with analytics software as well as Mailchimp to ensure easy marketing.

The Cons

Although Appy Pie will deliver on quite a large number of needs when creating your application, you might consider some of their templates on the first side. Another con is that if you have expected to incorporate the technology of for example a Tinder clone, it can be done, but it will require a bit more of knowledge from your side to integrate with third-party developers. In conclusion, Appy Pie can be considered as an excellent solution for most app design needs, yet it can be limiting when more complex applications are required.

Google Trends to Get Your Business Trendy

If you have ever wondered how your business measures up against others in the industry regarding popularity, then Google Trends is where you need to hang out a bit.

The Basics

Google Trends was developed by Google to research and analyze the popularity of searches based on the top searches run on Google. This website breaks it down to different languages and regions and then using a graph give a comparison based on your inquiry.

Determining a Time Frame for Seasonal Marketing

Trends give you an overview of how the popularity of your search term has varied over any period. This is helpful for those who are in an industry where seasonal relevance is vital. By indicating the season of when a particular item increase in popularity in searches on Google, it is a clear indication of when marketing campaigns for that item needs to be increased.

Doing Brand Research

Keeping an eye on the competition is another valuable attribute of Trends. Trends can be used to measure the popularity of your competitors in the marketplace. It is also a place where you can research the reputation of those with which you want your business to be associated with. Keep, however in mind that a high rating on Google Trends can also refer to a wrong time in the company or person’s history. Not all searches are for positive reasons.

Using Trends in Determining Your Niche

Whenever the world is taken by storm by some popular hit, it will reflect in Trends. Depending on the graph indicated, it would be either something which increase and regularly decrease over some time or if short-lived in popularity, it might spike and then go silent again. Knowing when to push which product you are delivering, into the marketplace, can be determined this way.

Expanding Business

Maybe you have reached a point in your business where you want to expand and widen your horizons. Trends is helpful in this manner, as well. When you search for a topic in Trends, you will also be able to find other popular issues which are related. This will give you a great idea about which products to expand to and when.

Trends Can Guide You Regarding Content

Due to the feedback from Trends regarding topics related to your business, you can determine which items you want to focus on when putting some content out. By using material which is relevant to a specific season, you increase your SEO. Thus, it helps you to create trendy content.

Doing Some Keyword Research

Trends help you to determine famous words to incorporate in your marketing material to up your SEO. By finding words in Trends which are often searched and rated high on the Google Trends site and then using these words in your content, to increase your results as well.

Google Trends is a valuable tool in many ways. Regardless of whether you use it for research, measurement of popularity, or only to find some inspiration. Your business can benefit from this handy Google addition.