Why Mobile Sites are More Important than Apps

As a business, the most important thing is to get your name out there and for your clients to find you easily. We have seen so many businesses start up and directly head to the developers to have an app created, which is great since it provides the user with a better range of features and it simply offers much better access to everything you want to put on the app.

However, just the cause you have an app, it does not mean you do not need a website that is compatible with both computer and mobile devices. In fact, for your clients to find you and discover your app, the web site would be the most important along with your social media platforms and other forms of marketing.

It is actually better to start with the mobile-friendly website as you are able to build your client base and generate visitors on a regular basis. Once you have in our visitors, marketing your app would be a lot easier, especially if you use the nonfiction method that tells your mobile users that the website is available as an app on their smart devices.

Normal Website vs. HTML5

Without getting too technical, there are some major differences between a normal PC website and one that uses HTML5 functionality to provide a better mobile experience.

Many of you might have gone on to a website with your mobile device only to find that the PC-based website has loaded. Not only can’t you see what’s on the screen since all the writing is way too small, it is near impossible to press a button as touch screens and PCs work completely differently when it comes to interacting with websites.

An HTML5 website is available on PC and will appear exactly the same as the standard computer website, but the big difference is with mobile. These HTML5 sites automatically pick up the device the person is using to connect to your website and will adjust the entire site to suit their device best. This means everything from the content through to special buttons for mobile users are available, making the entire experience a lot smoother.

It does take a bit of additional development time as canned limits some pages for PC users only, and you need to rearrange the mobile interface for when people connect with a smartphone or tablet.

SEO

There is no doubt, search engines such as Google on now favouring websites that are optimised for mobile users. In 2015, the number of mobile users had finally exceeded the amount of PC-based website users. This means the majority of people worldwide are now using their mobile device to connect to the Internet and get the information they need.

If you have a PC only website, you might have recently found that your ratings have dropped and the number of visitors has decreased drastically. This is simply because mobile users are unable to use your website they way they want to and find it difficult to interface with the options on offer.

Apps vs. Mobile Sites – What Do You Need?

The industry is showing some incredible changes to how people are using their devices to connect to the internet and use their smartphones and tablet to get the updates, info and online features they desire. In 2018, we saw a surprising decrease in both PC used internet use and mobile internet use while app use increased by a rather large amount.

Back in 2015, the use of mobile devices finally passed the usage time of PC users, meaning PC-based websites are no longer the most popular, which is why a mobile site and app is about the best way to go these days, especially for those aiming for future business. Let’s face it, mobile development isn’t going to slow down any time soon, and the app market keeps climbing, and revenue is on the increase as well.

There is one very important question asked by businesses: Should I have a mobile-friendly website or a downloadable app? The answer would depend on the reasoning for the website and app and what you’d like users to do with the app or website, which is what we’re looking at today.

Get an App

If you’re an online store and you’d like to update your clients with push nonfiction and allow them easier access to their accounts while also making a higher level of security possible. For these kinds of sites, a mobile app is well worth spending the money as apps are simply faster with shopping and they work much better than HTML5 sites when it comes to scrolling.

The apps are also easier to update and maintain, allowing you to do more, especially as mobile companies bring out new technology. However, you would need to update your app regularly, and it costs a lot more than a mobile website. If you’re not planning to have any income from the app itself, be sure your business would benefit enough to justify the development price.

Get a HTML5 Site

If you don’t need to have direct access to your users and allow them to keep track of things from your site, you cannot go wrong with an HTML5 website. These are sites that are optimised for mobile devices and adjust to screen sizes automatically, meaning everyone who uses the site will have the same experience, no matter what device size they use or what operating system.

You can still provide all the features of an E-Commerce app on a mobile website and users would be able to access it via PC as well. In fact, most people who have apps also have a mobile-friendly website, which is usually where they start, and if the website does well with mobile users, the app becomes the next step for the business.

Once again, it would depend on the reasons for the website. If you only want to provide your company details, contact info and product info, an app would never be worth it. Instead, save a huge amount and rather have an HTML5 website created and spend more on the design and its features.


SEO for 2019

If you’re involved with website development or any other form of online work, you’ll be familiar with the incredible movements Google has made in the past. Not specifically as a company, but rather how amazingly easy they’ve made it to find websites and things around you with the simplest searches.

They are always discovering the latest ways to help you discover more, which doesn’t only relate to website keywords and phrases like it did five years ago, but now also includes many other features such as AI and more.

If you own a website, this is great news for you as Google would make it easier for everyone to find your business. However, if you’re out of date and you’ve simply focused on nothing but stuffing the site with keywords, chances are, you’ll soon be bumped down in ranking as your competition updates their sites to include the latest features.

Fill in your Local Details

The location service is brilliant for those seeking business in a specific area. Those of you who operate within a particular area or if you have a retail store, this is by far the most important. Even if you down have a website, be sure to tell Google about your business as they’ll show people looking for similar items or services that you have what they need.

If you have a website, it just becomes even easier as you can link your website to Google’s top-page local pack and direct people nearby to your site and they can see what’s on offer. Google would also include more information about the services available, and people can even share pictures from your store, allowing everyone to see the products you have available.

Get on Mobile

Did you know more than half of Google’s traffic comes from mobile devices? Well, it’s true and perfectly explains why the company favours websites that have mobile sites.

The feature has been around for a long time now, but if you’re still not on mobile, it’s about time you make the switch. And no, we don’t mean having one of those pages that load the PC view on the smartphone screen, that’s not a mobile site.

A mobile site works with HTML5 software and has been optimised to rearrange the menu options, content and even adjust the pictures of the website to suit smartphones and tablets flawlessly. These sites make it a lot easier for people to use your services and to navigate around while on the move.

Mobile websites also have faster ping speeds, load pages a lot quicker and provide a decreased bounce rate, all terms Google gets excited about!

Get with Video

Video content is taking over, and it’s said that by 2021, over 85% of all online content would be video. So, if you don’t have a company video just yet, it’s about time you get with it and allow your clients to sit back and watch what you have to offer.

You don’t need the whole YouTube channel and all for videos unless you’re hoping to make money from it. Instead, you can simply load a video to your website and allow your visitors to learn what you’re all about.

How Affiliate Sites Make Money

There are so many ways to make really good money online and most of the time, it doesn’t even take much to do it. You can become an affiliate for just about anything you’re interested in, including anything from casinos through to cars and even makeup. There’s actually no limit to what you can create an affiliate site for, which is why so many people have a single site that covers multiple subjects, allowing readers to find multiple interests for readers.


Having an affiliate site isn’t just about posting links and getting people to click on them. Think about it, would you click on a random link on a blank page? Probably not. So, you’ll have to make the site attractive, give people info about the product or service and provide accurate information.


How and Why You get Paid


Before you create your website, deciding on the type of services or products you’ll be reviewing or discussing is important. If you already have a specific subject in mind, finding affiliate programs would be a lot easier, but going for a wider range of topics is just as easy.


Many places, including both online stores and even retailers, have a desire for online marketing and are willing to pay really well for the sites that attract people to their store. This is exactly what your affiliate site would be doing and the company will either pay you a percentage in commissions or simply provide an agreed on amounts per visitor you direct to their website.


If you look at affiliate programs for casinos, you’ll find most offer a revenue percentage for each player you direct to the casino. This isn’t just a once off payment as you will receive a percentage of all the revenue that specific player contributes to the casino. This means you might score for months or

Creating an Affiliate Site


So you’ve heard about the amazing earning potential of having an affiliate website that markets for other online brands or simply feature adverts the pay you for each view or click. Well, it’s true, there are huge amounts of cash to be made online, but if you think it’s just a day or two’s work, you might want to stick to your day job for the time being.

Affiliate marketing used to be really and fast way back when no one really knew what it was, but today, everyone has their hand in the pie. However, with that said, it doesn’t mean there isn’t space for you, it just means you need to think a little more outside the box and come up with ways to get your site off to the best possible start, which is what we are helping with today.

Creating a Site

I’m assuming you know all about domains and how to get them. I’ll also assume you know how to create a site or at least where to find the simple drag and drop sites that require no programming. Once you have all that sorted, you need to do some research to find out how others are covering the type of information you’re including with your site. For example, if you’re blogging about cars, go visit some of the biggest car sites and see what’s great and what you would do differently.

Remember to create the site with a background that doesn’t grab all the attention as you’ll want the content and information to be the main focus. If you’re doing ads on your website, be sure to keep these in mind and leave a spot open between your content, menus and other features the site might include.

If you’re creating an affiliate site marketing a brand such as online casinos, your approach would be completely different as you’ll need to add the content along with casino links, review links, and a rather large menu at the top of the side, leaving visitors to game guides, casino reviews and just about everything else.

You’ll have to make the site attractive for the type of visitors you’re expecting. You would want a bright and flashy site that’s all about gardening. These are important things to consider as the visitors you get would determine your income. The more visitors you have, the more ads get clicked on and the more people go through your affiliate links.

Choosing Affiliates

There are so many opportunities out there, each offering their own unique advantages, but it would all depend on what type of site you’re creating.

If you’re just going with a simple blog site, the best would be to include ads from places such as Google as they provide a full system that makes it really easy. With a blog site, you can still include marketing by mentioning specific brands in the blogs.

If you’re focusing on a specific subject such as gambling, you’ll need to do some research and choose affiliate programs that provide the features you want with the revenue you desire.

Shifting Your Content and Logic to Achieve Ultimate SEO Effectiveness in 2019


Google made it clear in recent years that mobile website compatibility is important and in 2019 it is changing to mobile-first indexing that will become a key factor in website ranking. Originally, the mobile-first index was introduced in March 2018, when Google announced that after more than a year of testing and experimenting, they have started migrating sites for mobile-first indexing.

At the same time, Google reminded that its ranking and indexing systems, up to then used the desktop version of the content, which is different from mobile. By introducing the mobile-first indexing, the indexing and ranking would change and focus primarily on mobile users.

Mobile-First Indexing Preparation

The most important ranking factor in mobile is fast loading, over 70% of mobile sites take longer than seven seconds to load, while more than 50% of mobile users simply leave pages that are not fully loaded within 3 seconds.

The Google Page Speed tool is great for checking the performance of your page and provide website owners to access the loading speed of their site, while it also offers some tips on how to improve it. Google also indicates that sites with responsive designs are recommended for the optimized mobile-friendliness and usability.

Mobile-first indexing is a major shift from the traditional way Google indexed pages. Indexing is basically the storing and reading of information and should your online pages and the mobile version not match, you could experience problems. No problems are expected for sites using responsive web designs since the content on the desktop and mobile version would be the same. When the mobile and desktop versions are different problems do occur, in many cases, the mobile content is less due to space and size and the missing mobile content could cause lower rankings. The reason why rankings could be lower is that Google will base its decisions in future on the shorter mobile version, which could be less valuable in Google’s estimation.

Google’s Mission

Since 1998, Google had one mission in mind and that is to organize and make information useful and accessible. While the way people use and search continuously change, Google continues to evolve and make changes to provide the expectations of internet users. More than 1,600 improvements took place in 2016, all focussed on improving the search results usefulness.

Benefits of Mobile-First Indexing to Mobile Users

The new mobile-first indexing is extremely beneficial to anyone using their mobile device instead of their desktops for searches. The visitor’s percentage via mobile devices to most sites increased from 57% to 65% and the time spend on mobile sites is already showing an increase from 40% to 49%, while the bounce rate on mobile has decreased from 52% to 47%. The mobile-first indexing by Google ensures that everyone enjoys the best possible experience and marketers need to make sure they take full advantage of the changes, by optimizing content for mobile search engines and ensuring that the content is of high quality.

Turning Visitors into Leads

Doing it yourself or forking out the cash to create a site takes long either way. It’s not just the long development hours, but also working on a specific layout that compliments what it’s all about. Of course, there’s the content as well, which is important as it tells visitors what the site is all about and what they can expect from what you do.

The content, details, pictures, videos and all the other information about the site you add could have a really big effect on how many of your visitors turn into clients. Of course, that would be the most desired result, even if your site isn’t about selling something, but rather getting people to watch your videos or read about information you have.

There are a few things you need to keep in mind when creating a site, which involves allowing visitors to get in touch with you or to consider the products you provide. It’s important to see what competitors are doing but be sure to have your own goals and create the content in a way that appeals to your target.

Include Information in an Easy to Use Way

The first thing you’ll have to provide is information. This links to the search engine and providers your most SEOs, especially when you combine your headings, page titles and talk about the subject in your text.

While many website drive people to their website with SEOs, there are some that abuse the SEOs and actually make it really difficult to read as the content doesn’t make sense. Of course, this isn’t something you want either and search engines like Google would actually give you a lower rating if your content is just focused towards SEOs.

Instead, write a about the product, but make it easy to use and feature all the information people would want to see. For example, let’s take a car website and consider the details and way it should appear. You’ll get visitors by including pictures of the car (for those who just want to look), you’ll get others who want to read your content where you reviewed the car and you’ll get even more by including a table with the specifications of the car.

Adding a video would simply boost it even more but remember each of these content forms would have their own keywords.

Turning a Visitor into a Lead

Now that you have people on your site, what would you like them to do? Contact you? Buy something? Read more? It doesn’t matter as the answer is all the same. You want people to complete an action, which is why you need an action button or option.

If the car dealer had to have an action feature it would be to get people to leave their details and book a test drive or find out more about the features the car has to offer.
The point is, you need to make it convenient for your visitors to follow the action. It almost has to be easier than it is to leave the website.

Using YouTube to Attract New Visitors


YouTube is an incredibly powerful marketing tool that allows you to communicate with your audience in a completely new way. Not only can you inform people about your products or services, but your visitors can decide to subscribe and follow you to find out more about what it is you do and how it can benefit them.

As we all know, videos are now everywhere, and everyone has their own channel, talking about everything from make up through to the latest information with NASA. Of course, there are millions of subjects in between, which might just be where your company, service, product or information can fall in.

The great thing is, having a YouTube channel is completely free and could even then you some money in show videos are effective enough to gain enough views. However, instead of focusing on the earning potential, we will look at YouTube as a way of gaining more business and leading viewers to your website.

Create Your Channel

Creating your channel might seem quick and easy, but if you want it to be most effective and provide the best possible search results, you would need to fill in as much information as you possibly can. YouTube caters to everyone, from individuals who want to talk about specific subjects through to companies who want to attract potential buyers to their products.

Therefore, fill in as many keywords and search phrases as you possibly can and ensure they are relevant to the information you will be providing on the channel. Add a company logo to the profile and ensure there are ways for viewers to communicate with you and also get to your website.

Creating the channel could take some time when you are doing it right, but this won’t only make it easier for people to find you and communicate, it will also boost your website’s standings on search engines.

Uploading Videos

Once again, this seems like a quick and easy process that simply requires you to upload the video and people will just find it. However, it is once again important to tell the search engine what the video is about. Sure, you can just add the product name, but it’s best to use a wide variety of keywords that relate to your products.

For example, if you are talking about apples, you won’t just make the keyword “apples”, but rather include “fruit”, “healthy”, “what are apples” and more. The number of keywords is simply endless and relate differently to the subject of your video.

Instead of trying to think of all the possible keywords, use programs that tell you what the most relevant keywords are and how often people search for a period. This will ensure that your video not only appears at the top of YouTube searches, but could be the most relevant for Google searches and other engines as well.

Why Blogging is Important for Your Website

For most, blogging seems to be a simple way to tell the world about what you or the company you work for does, but when you really consider all the aspects of this marking form, you’ll quickly notice it’s a lot more than that and could actually introduce a whole lot of new businesses and visitors to your website.

Needless to say, it’s important to consider what you blog about as it wouldn’t help to attract people to a motor-sport website by blogging about makeup tips. Sure, you might get some new visitors who are interested in those tips, but they visit would end there as they might not share an interest in motor-sport.

Instead, you’ll need to follow the “how to” of blogging and carefully do the research to ensure the best results, including key-word searches regarding your blog. You’ll also need to include enough content in the post to make it attractive for the reader and encourage them to visit other pages on your site and engage more. Of course, the ultimate benefit would result in visitors who return and eventually use your services, buy items or get in touch with the ways you want them to.

It doesn’t matter what your website is all about, blogging is a huge addition to your marketing strategy, which is why we’ve created this article to tell you even more about the benefits!

What to Blog About and Why

Let’s keep to the motor-sport website example from above, which could include various categories, making it really easy to blog about. You can blog about the latest racing results, new regulations for racing in the next year, the best racing tracks and so much more.

All of those examples might not apply to your personal website or the subject of your site might not be as broad, but there are always things to blog about. For example, the makeup tips site mentioned above could include info about new products and how they work, how to do your make up guides and more.

Got the Idea – What Now

So, not that you have a subject for your blog, it’s as easy as writing and posting, right? Not quite. To get the very best results for your post and allow people to find it, you’ll need to choose your keywords carefully. There are various tools, which we spoke about in older articles on the site, which allow you to get specific words and phrases people use to find info that’s on your blog.

Be sure to include links to any other pages on your site as this allows the visitor to go into more pages and possibly engage in the services or products. For example, if you write about a specific race at a well-known track, link the track name to a page where you tell people more about it.

Also, be sure to share your posts on social media as this is one of the best ways to get your name out there. Be sure to include a catchy heading and use a font that’s easy to read, not too big or too small for mobile phones and you’re good to go!

Best Ways to Keep Getting New Visitors

It doesn’t matter what your website is for, it’s there to be found by clients, fans, friends and more. To make it possible, you’ll need to ensure your search engine optimization is good as this is one of the best ways to get discovered on Yahoo!, Google, Bing and all the others out there. However, there are many other things you can consider for your visitors to return for more and keep up with your latest trends.

Websites range in various sizes, including the micro sites with a single page, which usually tells you about a specific item. Of course, the SEO setup for such as a page would be more demanding as it would need to include key information about multiple aspects of the service or product that everyone can find. These pages could include blogs, but most of the time they simply service for a short period to attract new people.

The bigger sites are much better for contact traffic, not only because it covers a larger variety of SEO keywords and phrases, but rather that additional information can be added without much effort. Clients interested in the service or product also have the opportunity to look around and read/view more about what the site is all about, which is important when it comes to businesses and services.

Once you have the website in place and ensured your SEOs make it easy for people to find you, use the following methods to keep your clients satisfied and coming back for more. These methods are great for businesses, service providers and even personal blog pages.

Get on Social Media

The social media world makes it easier for everyone to spread the word about businesses, blog, services and so much more. Therefore, the next step has to be getting the website on Facebook, Twitter, Instagram and any other platforms where people might be able to find you.

Social platforms such as Facebook are great as you can choose the type of business or page you want and enter just about all the details your visitors will need. You can even create a shop on Facebook that allows your clients to instant shop from there to purchases items or services without visiting your website at all.

It’s also great to get your fans/potential clients to keep up to date with news, items and features you’re introducing. This way, you already have an audience waiting to buy and learn from your pages, boosting sales and getting your name out there even faster.

Blog

Once you have social pages and SEOs that let people find you, blog about the services you offer. However, instead of just writing random things about your site, search for keywords your site doesn’t currently consider or phrases that mean the same thing but stated in a different way.

There are many excellent SEO tools that provide crucial information regarding what people are searching when looking for things that you cover. Be sure to use them and create blogs about it and how you already have what they desire.