Weebly Website Builder

Last week we looked at the popular Wix website building platform that allows you to create a site with drag and drop features. Well, it’s certainly not the only one out there as other companies have the same idea and have improved on what Wix has to offer.

Even more significant than Wix is the Weebly platform that offers a similar variety of benefits while also including the simple drag and drop feature to provide access to all the tools you need.

Both of these website creators are excellent for all levels of design as you get to use the simple feature and create the most advanced modern websites that impress visitors as they scroll through and discover the products and services you provide.

Below, we take a closer look at the Weebly website builder and see how it works. There are a few things to take into consideration, but at the end of the day, it is straightforward to use, thanks to a direct and simplistic interface that allows you to change anything within just a few drags and options.

The Website Editor

If there is one thing about Weebly that’s become a huge advantage, it has to be how easy it is to add anything to your website. Selecting the build tab at the top provides a view of your web sites along with a massive menu on the side that includes all the options you need. The best part of it all, each option requires a simple drag and drop to add to the website page.
You can scroll through all the options, and you are sure to find the features you need. Not only can you drag and drop, but there are also HTML5 code options that make it easy to add advanced features such as games, 3D tools and much more.

Once you have added a feature to the website, it is entirely customizable, not only with the location but the colour and what it says as well. Let’s assume you want to add a button to the top of the page. You can drag and drop where you want it to go, select it and gain access to the editing features for text, colour, frames and much more, allowing you to make each option yours entirely!

Weebly Apps

No, we don’t mean you can create an app with Weebly, although they do offer a brilliant mobile feature as well. However, when we say apps, we expect the additional features you can add to your website.

Whether you want to add a Facebook Like indicator, make sharing possible, add advanced slideshows or even add a popup notification for your visitors, the best place to go would be to the app store in Weebly where thousands of third-party apps are available.

Some of these come with a low monthly fee, while others are 100% free. You can only check the prices and even alter the apps to suit your needs.

Why Wix is a Brilliant Website Builder

Wix is a drag and drops a website building tool that utilises HTML5 software. This gives you the advantage of creating a web site that is accessible on both computer and mobile platforms. The mobile platforms provide a website instead of an act, but the builder does include the option for users to add it as a homepage shortcut, basically making your site an app.

The builder is easy to use and provides straightforward functionality that makes it possible for everyone to create their web sites without having to pay developers. Wix has created a broad variety of options that give you the ability to develop modern sites that include advanced features for your visitors. Whether you are creating a simple blog or a sophisticated website for a company, Wix has the tools you need.

How to Get Started with Wix

The great thing is, when you decide to create a website with Wix, you don’t need to fork out loads of cash or even download any software. It is all done with your browser, and you can create a free web site within just a few hours, depending on how much info you include of course.

All you need to do is create an account, which can be done by linking your Facebook profile or signing in with Google. This gives you immediate access to all the design tools and features, including loads of templates with the guidelines needed to build the site you want.

Of course, you can also create a web site from scratch. This will begin your site as a blank page where you can start using the tools to create content, add pictures and link other accounts like YouTube. People will then be able to make videos, blogs and much more accessible directly from your website.

Adding your Domain

Only once you have created your website and used the advanced features for SEO setup will you be able to go live. Don’t forget to add a domain that’s easier to reach for your visitors.

Wix comes with a built-in domain checker that tells you if it’s available. You can then use the platform to purchase the domain through Wix and add it to your website. This means your site will not connect through the selected name, making it easier to market.

When adding a domain, it might be interested in taking one of their packages, which gives you access to even more advanced features. The annual fee would include the cost of your domain and the host of your website. These packages can also add specific mail addresses, sophisticated management tools and much more.

Currently, Wix has multiple annual packages that provide specific features for your needs. You can choose from a basic package at their advanced E-Commerce marketplace.

Most Important Website Features for 2019 – Part 2

Last week we looked at a few of the most important design features of a website, including the company logo, name, menus and also the search bar.

While the features mentioned above are essential. There are a lot more to websites that will give you the edge when it comes to visitors and attracting more people to your site. Below, we look at even more excellent options that could help your visitors find their way around and get more information about the services or products you provide.

Descriptions and CTA

The most critical description would be on your home page, giving visitors an insight as to what you do or what the site is there for. It is also a great idea to add the descriptions to other pages, giving visitors a quick breakdown of what they can expect to see on the page below. These descriptive games have to be long but should be to-the-point. Offering readers some details and even links to the most popular products as they might be visiting for a specific reason.

That brings us to the next important mission to just about every page on your website, called a CTA (Call to Action) button or option. This can range from adding items to the shopping cart through to get in touch with you for whatever reason. It would all depend on the focus of the page and the web sites that would determine what the CTAs are for. It is also a great idea to add a bookmark CTA. Which doesn’t only remind your visitors to save your website, but also makes it easy for them.

Subscribe and Live Chat

The e-mail subscription option remains a popular choice for just about any type of website. However, it is essential to think about the setup of the subscription as not everyone would want to know about every product you provide.

Therefore, it is a great idea to add categories to your subscription platform, allowing visitors to choose the category of your website they want to know more about. Not only can you provide specific information directly to interested clients, but you can also keep track of the most popular sections of the website.

Support is essential for any website as some would visit and not have the time to look around but would instead get in touch with someone and ask if a specific product is available. Therefore, adding live chat certainly boosts your website as clients can get in touch instantly. Sure, you might not be at your computer 24 hours a day but keep your site up to date with times. Use a live chat feature that allows visitors to leave a message when you’re not available.

If you are on the move regularly, choose a live chat platform that can push notifications to your mobile device. Allowing you to communicate with clients, no matter where you are.

Most Important Website Features for 2019 – Part 1

Getting ahead of the competition to reach the highest rating on search engines has become the main reason for everything from keywords through to website content. Search engines such as Google has also updated over the years, moving websites in a different direction to get that all-impressive top rating.

While appearing at the top is essential, you also need to include the features and web site design that makes it attractive and easy to use for all your visitors. It would be pointless to get a massive number of visitors, only to find they leave after just a few seconds due to your design and limited information.

Below, we include some of the essential features for your website and the things you need to consider from the very moment you design the site. We have split this into two lists, making it easy to keep track and go through the steps for the best results.

Domain and Company Name

The domain and company names are the first things that will require your attention. The domain has to relate to either the company name or the services/products you offer. This will ensure that visitors remember your website and can find it easily when they want to return.

With so many websites, you might find it difficult to get the domain name of your choice as it might already be used or owned by someone else. If this is the case, get creative. Use a name that almost tells your clients what you’re all about with just the site name.

It is best to use a professional graphic designer and get your company name and logo done in a way that stands out. It is recommended to send the sport to a designer as soon as possible, allowing them to create something unusual while you start building the website. Be sure to keep a spot open for the logo at the top of your site, allowing visitors to see your logo and associate your services with it instantly.

Search Bars and Menu

Once you have visitors on your website, it is essential to give them the advantage of navigating to the products or services they require. This can be achieved with both a search bar and professional menu, but there are a few things to consider with these options.

The search bar needs to be optimised and provide suggestions as your visitor types in what they could need. The keywords you use on your service pages would also play an important role when it comes to finding what they need.

The menu can a that appear on the left-hand side or at the top. It needs to include detailed categories of your website. Try to keep this to a minimum, not only to keep your needs but also for visitors easily see all the options. Instead of adding too many menus, use drop down folders under the categories that let your visitors hover and choose sub-categories.

Marketing your Website Easily with Social Media


Social media platforms have become a tool for marketing companies all around the world. Platforms such as Facebook and Twitter have evolved features so much that you can now target people who are in a specific region with a high interest in a product, websites or service.

Of course, these platforms go much further. Providing many forms of marketing that can help you generate leads by directly getting in touch with the people most likely to show interest in your website.

While this all seems natural and quick, it is important to remember that others are doing the same thing. They could even be covering the same services or products on their web site.

Therefore, there are a few things you need to take into consideration when creating social media pages. Allow yourself to market your website and reached and clients you want to connect with the most.

Create All Platforms and Take your Time


One of the biggest failures of companies heading over to social media platforms is that they do not take the time to complete all the information required. For example, you will find a great company with all the social media pages, but when you head over to the page, there is little to no information, and the last post was done a few months ago.

Not only does this decrease how easy it is to find the website, but it also looks terrible to clients who consider doing business with you or the company. Firstly, a social media page that has not been updated makes it seem as if the company has closed down or they are no longer offering the services or products that attracted the lead in the first place.

As you can imagine, it does not take long to find another company that provides the same solutions, impresses with their platforms and generates business within a couple of minutes.

Once you begin to create these social media pages, take your time and fill in as much information as possible. The sections that cost what the website or pages about, be sure to include a decent description about what you do and what everyone can expect from the website. If you are not one for words, consider a professional content writing company to provide exciting write-ups about your website, the company and even the products or services on offer.

Do not rush yourself to get all the pages done within just a couple of hours, but rather complete each one with impressive graphics, features and direct links to the website. If you are selling items, use the Facebook store option and generate business directly from the social platform. Not only does this show your clients that you’re up to date and keep things rolling, but it also adds another step for convenience, which is something we all want and like.

Why Combing your Blog with Videos is Important?

The online world has made many different forms of blogging possible, including text, social media, pictures and of course, videos. Each of these has their own array of advantages when it comes getting your blog out there and viewed by tens of thousands each day.

While many tend to focus on just a single section of the blogging opportunities out there, the ones that lead the market combine them and create a super-blog website that has something for everyone!

There are great advances of just combining your blog with video content as the first step. This isn’t difficult as you only need to add one more platform, YouTube. Of course, there are many other platforms to get even more exposure. However, start small, do it right and move on when you’ve reached your goals for the particular platform.

Why YouTube?

YouTube is by far the biggest and most advanced video platform in the world. It provides content for just about any matter, which is updated more than hourly with new content about the same subject.

Sure, this might be intimidating and feel as if you’re just going to get lost in the mix. However, it’s all about the way you do it, the details you provide and the SEO tactics you apply to the videos. However, even with the best SEOs, you still might not get the results you want. This is why we recommend combining it with your blog and using more than just the YouTube search engine for helping people discover the information you provide.

To get started on YouTube, you don’t need anything more than a camera and internet. Your account registration is 100% free, and all you need to do is set up your channel. This is a very important step in the process, and you need to consider SEOs and loads of details with your account registration. It is possible to change it at a later stage, but you can’t go wrong by doing it right the first time and getting the best results.

How to Combine

Whether you’re blogging on WordPress or one of the other major website providers, they all include the option to include YouTube videos. In fact, some make it so easy that you just provide the link to your video and it automatically posts it on your blog.

Now, instead of just posting videos on your blog, you’ll still need to include text content as well. This allows Google and other search engines to pick up more details from your blog and we’ve seen that Google simply loves pages with video, pictures, text and links.

Consider the details of your videos carefully and don’t be afraid to include similar information as some visitors might prefer to watch the video while others want a bit finer detail by reading the text content. Also, include pictures to explain and show what you’re talking about and add alt text to them for those using search engines to look for pictures.

Getting Headings and Keywords to Work in your Favour

Researching for headings and keywords can be somewhat difficult as a beginner, especially when you start looking at different regions, markets and strategies. Some of the keywords have been used so much that it’s nearly impossible to get your way onto a decent rating. Therefore, it’s important to know how they are used and how you can get the best results out of phrases and words you’d like to include for people to find your website.

There are a few things to consider with keywords and headings along with all the other SEO-related settings and content needs to get a decent rating on Google. The days of simply using a word as much as possible are over as Google now picks it up and actually gives you a poor rating. Therefore, it’s important to learn the basics and move on from there.

Below, we look at finding the best keywords for your headings and how to use those keywords in content that won’t get you rated lower than the sites that don’t even provide any info about what your site is about.

Choose the Right Keywords

There are great keyword generators that come with both free and paid options. The free options would usually only provide the keywords relating to the subject, but exclude the info about how often it’s searched, from what country and lots of other details that might not be important as a beginner but will be crucial when you start to aim for the top spot on Google.

Therefore, it’s worth getting a paid version of the keyword generator. If you don’t work with these keyword generators every day, look for one where you can pay per search or only pay for certain options.

When you choose the keywords, don’t just choose the ones with the highest possible searches, but also avoid the lowest ones. This way you’ll be getting into a section of the market that not everyone is covering, giving you a big of a gap. The best way to do it would be to choose around 10 keywords, consisting of 2 lower rated, 4 max rated and 4 in the mid area.

Using the Keywords in Headings and Text

Now that you have your keywords, it’s time to plan your content by arranging how and where you want to use them. The keywords in the highest rating and the mid-section are the most important as people look for them the most. Therefore, these need to be the H1 and H2 headings while the lower rated keywords can be used for H3 and H4.

When you use a keyword in a heading, try to include the same keyword within the first two sentences of the paragraph that follows. Try not to use the same one twice in a paragraph and do your best to make it easy to read by adding it in a natural way.

Why Mobile Sites are More Important than Apps

As a business, the most important thing is to get your name out there and for your clients to find you easily. We have seen so many businesses start up and directly head to the developers to have an app created, which is great since it provides the user with a better range of features and it simply offers much better access to everything you want to put on the app.

However, just the cause you have an app, it does not mean you do not need a website that is compatible with both computer and mobile devices. In fact, for your clients to find you and discover your app, the web site would be the most important along with your social media platforms and other forms of marketing.

It is actually better to start with the mobile-friendly website as you are able to build your client base and generate visitors on a regular basis. Once you have in our visitors, marketing your app would be a lot easier, especially if you use the nonfiction method that tells your mobile users that the website is available as an app on their smart devices.

Normal Website vs. HTML5

Without getting too technical, there are some major differences between a normal PC website and one that uses HTML5 functionality to provide a better mobile experience.

Many of you might have gone on to a website with your mobile device only to find that the PC-based website has loaded. Not only can’t you see what’s on the screen since all the writing is way too small, it is near impossible to press a button as touch screens and PCs work completely differently when it comes to interacting with websites.

An HTML5 website is available on PC and will appear exactly the same as the standard computer website, but the big difference is with mobile. These HTML5 sites automatically pick up the device the person is using to connect to your website and will adjust the entire site to suit their device best. This means everything from the content through to special buttons for mobile users are available, making the entire experience a lot smoother.

It does take a bit of additional development time as canned limits some pages for PC users only, and you need to rearrange the mobile interface for when people connect with a smartphone or tablet.

SEO

There is no doubt, search engines such as Google on now favouring websites that are optimised for mobile users. In 2015, the number of mobile users had finally exceeded the amount of PC-based website users. This means the majority of people worldwide are now using their mobile device to connect to the Internet and get the information they need.

If you have a PC only website, you might have recently found that your ratings have dropped and the number of visitors has decreased drastically. This is simply because mobile users are unable to use your website they way they want to and find it difficult to interface with the options on offer.

Apps vs. Mobile Sites – What Do You Need?

The industry is showing some incredible changes to how people are using their devices to connect to the internet and use their smartphones and tablet to get the updates, info and online features they desire. In 2018, we saw a surprising decrease in both PC used internet use and mobile internet use while app use increased by a rather large amount.

Back in 2015, the use of mobile devices finally passed the usage time of PC users, meaning PC-based websites are no longer the most popular, which is why a mobile site and app is about the best way to go these days, especially for those aiming for future business. Let’s face it, mobile development isn’t going to slow down any time soon, and the app market keeps climbing, and revenue is on the increase as well.

There is one very important question asked by businesses: Should I have a mobile-friendly website or a downloadable app? The answer would depend on the reasoning for the website and app and what you’d like users to do with the app or website, which is what we’re looking at today.

Get an App

If you’re an online store and you’d like to update your clients with push nonfiction and allow them easier access to their accounts while also making a higher level of security possible. For these kinds of sites, a mobile app is well worth spending the money as apps are simply faster with shopping and they work much better than HTML5 sites when it comes to scrolling.

The apps are also easier to update and maintain, allowing you to do more, especially as mobile companies bring out new technology. However, you would need to update your app regularly, and it costs a lot more than a mobile website. If you’re not planning to have any income from the app itself, be sure your business would benefit enough to justify the development price.

Get a HTML5 Site

If you don’t need to have direct access to your users and allow them to keep track of things from your site, you cannot go wrong with an HTML5 website. These are sites that are optimised for mobile devices and adjust to screen sizes automatically, meaning everyone who uses the site will have the same experience, no matter what device size they use or what operating system.

You can still provide all the features of an E-Commerce app on a mobile website and users would be able to access it via PC as well. In fact, most people who have apps also have a mobile-friendly website, which is usually where they start, and if the website does well with mobile users, the app becomes the next step for the business.

Once again, it would depend on the reasons for the website. If you only want to provide your company details, contact info and product info, an app would never be worth it. Instead, save a huge amount and rather have an HTML5 website created and spend more on the design and its features.


SEO for 2019

If you’re involved with website development or any other form of online work, you’ll be familiar with the incredible movements Google has made in the past. Not specifically as a company, but rather how amazingly easy they’ve made it to find websites and things around you with the simplest searches.

They are always discovering the latest ways to help you discover more, which doesn’t only relate to website keywords and phrases like it did five years ago, but now also includes many other features such as AI and more.

If you own a website, this is great news for you as Google would make it easier for everyone to find your business. However, if you’re out of date and you’ve simply focused on nothing but stuffing the site with keywords, chances are, you’ll soon be bumped down in ranking as your competition updates their sites to include the latest features.

Fill in your Local Details

The location service is brilliant for those seeking business in a specific area. Those of you who operate within a particular area or if you have a retail store, this is by far the most important. Even if you down have a website, be sure to tell Google about your business as they’ll show people looking for similar items or services that you have what they need.

If you have a website, it just becomes even easier as you can link your website to Google’s top-page local pack and direct people nearby to your site and they can see what’s on offer. Google would also include more information about the services available, and people can even share pictures from your store, allowing everyone to see the products you have available.

Get on Mobile

Did you know more than half of Google’s traffic comes from mobile devices? Well, it’s true and perfectly explains why the company favours websites that have mobile sites.

The feature has been around for a long time now, but if you’re still not on mobile, it’s about time you make the switch. And no, we don’t mean having one of those pages that load the PC view on the smartphone screen, that’s not a mobile site.

A mobile site works with HTML5 software and has been optimised to rearrange the menu options, content and even adjust the pictures of the website to suit smartphones and tablets flawlessly. These sites make it a lot easier for people to use your services and to navigate around while on the move.

Mobile websites also have faster ping speeds, load pages a lot quicker and provide a decreased bounce rate, all terms Google gets excited about!

Get with Video

Video content is taking over, and it’s said that by 2021, over 85% of all online content would be video. So, if you don’t have a company video just yet, it’s about time you get with it and allow your clients to sit back and watch what you have to offer.

You don’t need the whole YouTube channel and all for videos unless you’re hoping to make money from it. Instead, you can simply load a video to your website and allow your visitors to learn what you’re all about.