Most Important Website Features for 2019 – Part 1

Getting ahead of the competition to reach the highest rating on search engines has become the main reason for everything from keywords through to website content. Search engines such as Google has also updated over the years, moving websites in a different direction to get that all-impressive top rating.

While appearing at the top is essential, you also need to include the features and web site design that makes it attractive and easy to use for all your visitors. It would be pointless to get a massive number of visitors, only to find they leave after just a few seconds due to your design and limited information.

Below, we include some of the essential features for your website and the things you need to consider from the very moment you design the site. We have split this into two lists, making it easy to keep track and go through the steps for the best results.

Domain and Company Name

The domain and company names are the first things that will require your attention. The domain has to relate to either the company name or the services/products you offer. This will ensure that visitors remember your website and can find it easily when they want to return.

With so many websites, you might find it difficult to get the domain name of your choice as it might already be used or owned by someone else. If this is the case, get creative. Use a name that almost tells your clients what you’re all about with just the site name.

It is best to use a professional graphic designer and get your company name and logo done in a way that stands out. It is recommended to send the sport to a designer as soon as possible, allowing them to create something unusual while you start building the website. Be sure to keep a spot open for the logo at the top of your site, allowing visitors to see your logo and associate your services with it instantly.

Search Bars and Menu

Once you have visitors on your website, it is essential to give them the advantage of navigating to the products or services they require. This can be achieved with both a search bar and professional menu, but there are a few things to consider with these options.

The search bar needs to be optimised and provide suggestions as your visitor types in what they could need. The keywords you use on your service pages would also play an important role when it comes to finding what they need.

The menu can a that appear on the left-hand side or at the top. It needs to include detailed categories of your website. Try to keep this to a minimum, not only to keep your needs but also for visitors easily see all the options. Instead of adding too many menus, use drop down folders under the categories that let your visitors hover and choose sub-categories.

Marketing your Website Easily with Social Media


Social media platforms have become a tool for marketing companies all around the world. Platforms such as Facebook and Twitter have evolved features so much that you can now target people who are in a specific region with a high interest in a product, websites or service.

Of course, these platforms go much further. Providing many forms of marketing that can help you generate leads by directly getting in touch with the people most likely to show interest in your website.

While this all seems natural and quick, it is important to remember that others are doing the same thing. They could even be covering the same services or products on their web site.

Therefore, there are a few things you need to take into consideration when creating social media pages. Allow yourself to market your website and reached and clients you want to connect with the most.

Create All Platforms and Take your Time


One of the biggest failures of companies heading over to social media platforms is that they do not take the time to complete all the information required. For example, you will find a great company with all the social media pages, but when you head over to the page, there is little to no information, and the last post was done a few months ago.

Not only does this decrease how easy it is to find the website, but it also looks terrible to clients who consider doing business with you or the company. Firstly, a social media page that has not been updated makes it seem as if the company has closed down or they are no longer offering the services or products that attracted the lead in the first place.

As you can imagine, it does not take long to find another company that provides the same solutions, impresses with their platforms and generates business within a couple of minutes.

Once you begin to create these social media pages, take your time and fill in as much information as possible. The sections that cost what the website or pages about, be sure to include a decent description about what you do and what everyone can expect from the website. If you are not one for words, consider a professional content writing company to provide exciting write-ups about your website, the company and even the products or services on offer.

Do not rush yourself to get all the pages done within just a couple of hours, but rather complete each one with impressive graphics, features and direct links to the website. If you are selling items, use the Facebook store option and generate business directly from the social platform. Not only does this show your clients that you’re up to date and keep things rolling, but it also adds another step for convenience, which is something we all want and like.

Why Combing your Blog with Videos is Important?

The online world has made many different forms of blogging possible, including text, social media, pictures and of course, videos. Each of these has their own array of advantages when it comes getting your blog out there and viewed by tens of thousands each day.

While many tend to focus on just a single section of the blogging opportunities out there, the ones that lead the market combine them and create a super-blog website that has something for everyone!

There are great advances of just combining your blog with video content as the first step. This isn’t difficult as you only need to add one more platform, YouTube. Of course, there are many other platforms to get even more exposure. However, start small, do it right and move on when you’ve reached your goals for the particular platform.

Why YouTube?

YouTube is by far the biggest and most advanced video platform in the world. It provides content for just about any matter, which is updated more than hourly with new content about the same subject.

Sure, this might be intimidating and feel as if you’re just going to get lost in the mix. However, it’s all about the way you do it, the details you provide and the SEO tactics you apply to the videos. However, even with the best SEOs, you still might not get the results you want. This is why we recommend combining it with your blog and using more than just the YouTube search engine for helping people discover the information you provide.

To get started on YouTube, you don’t need anything more than a camera and internet. Your account registration is 100% free, and all you need to do is set up your channel. This is a very important step in the process, and you need to consider SEOs and loads of details with your account registration. It is possible to change it at a later stage, but you can’t go wrong by doing it right the first time and getting the best results.

How to Combine

Whether you’re blogging on WordPress or one of the other major website providers, they all include the option to include YouTube videos. In fact, some make it so easy that you just provide the link to your video and it automatically posts it on your blog.

Now, instead of just posting videos on your blog, you’ll still need to include text content as well. This allows Google and other search engines to pick up more details from your blog and we’ve seen that Google simply loves pages with video, pictures, text and links.

Consider the details of your videos carefully and don’t be afraid to include similar information as some visitors might prefer to watch the video while others want a bit finer detail by reading the text content. Also, include pictures to explain and show what you’re talking about and add alt text to them for those using search engines to look for pictures.

Getting Headings and Keywords to Work in your Favour

Researching for headings and keywords can be somewhat difficult as a beginner, especially when you start looking at different regions, markets and strategies. Some of the keywords have been used so much that it’s nearly impossible to get your way onto a decent rating. Therefore, it’s important to know how they are used and how you can get the best results out of phrases and words you’d like to include for people to find your website.

There are a few things to consider with keywords and headings along with all the other SEO-related settings and content needs to get a decent rating on Google. The days of simply using a word as much as possible are over as Google now picks it up and actually gives you a poor rating. Therefore, it’s important to learn the basics and move on from there.

Below, we look at finding the best keywords for your headings and how to use those keywords in content that won’t get you rated lower than the sites that don’t even provide any info about what your site is about.

Choose the Right Keywords

There are great keyword generators that come with both free and paid options. The free options would usually only provide the keywords relating to the subject, but exclude the info about how often it’s searched, from what country and lots of other details that might not be important as a beginner but will be crucial when you start to aim for the top spot on Google.

Therefore, it’s worth getting a paid version of the keyword generator. If you don’t work with these keyword generators every day, look for one where you can pay per search or only pay for certain options.

When you choose the keywords, don’t just choose the ones with the highest possible searches, but also avoid the lowest ones. This way you’ll be getting into a section of the market that not everyone is covering, giving you a big of a gap. The best way to do it would be to choose around 10 keywords, consisting of 2 lower rated, 4 max rated and 4 in the mid area.

Using the Keywords in Headings and Text

Now that you have your keywords, it’s time to plan your content by arranging how and where you want to use them. The keywords in the highest rating and the mid-section are the most important as people look for them the most. Therefore, these need to be the H1 and H2 headings while the lower rated keywords can be used for H3 and H4.

When you use a keyword in a heading, try to include the same keyword within the first two sentences of the paragraph that follows. Try not to use the same one twice in a paragraph and do your best to make it easy to read by adding it in a natural way.

Why Mobile Sites are More Important than Apps

As a business, the most important thing is to get your name out there and for your clients to find you easily. We have seen so many businesses start up and directly head to the developers to have an app created, which is great since it provides the user with a better range of features and it simply offers much better access to everything you want to put on the app.

However, just the cause you have an app, it does not mean you do not need a website that is compatible with both computer and mobile devices. In fact, for your clients to find you and discover your app, the web site would be the most important along with your social media platforms and other forms of marketing.

It is actually better to start with the mobile-friendly website as you are able to build your client base and generate visitors on a regular basis. Once you have in our visitors, marketing your app would be a lot easier, especially if you use the nonfiction method that tells your mobile users that the website is available as an app on their smart devices.

Normal Website vs. HTML5

Without getting too technical, there are some major differences between a normal PC website and one that uses HTML5 functionality to provide a better mobile experience.

Many of you might have gone on to a website with your mobile device only to find that the PC-based website has loaded. Not only can’t you see what’s on the screen since all the writing is way too small, it is near impossible to press a button as touch screens and PCs work completely differently when it comes to interacting with websites.

An HTML5 website is available on PC and will appear exactly the same as the standard computer website, but the big difference is with mobile. These HTML5 sites automatically pick up the device the person is using to connect to your website and will adjust the entire site to suit their device best. This means everything from the content through to special buttons for mobile users are available, making the entire experience a lot smoother.

It does take a bit of additional development time as canned limits some pages for PC users only, and you need to rearrange the mobile interface for when people connect with a smartphone or tablet.

SEO

There is no doubt, search engines such as Google on now favouring websites that are optimised for mobile users. In 2015, the number of mobile users had finally exceeded the amount of PC-based website users. This means the majority of people worldwide are now using their mobile device to connect to the Internet and get the information they need.

If you have a PC only website, you might have recently found that your ratings have dropped and the number of visitors has decreased drastically. This is simply because mobile users are unable to use your website they way they want to and find it difficult to interface with the options on offer.

Apps vs. Mobile Sites – What Do You Need?

The industry is showing some incredible changes to how people are using their devices to connect to the internet and use their smartphones and tablet to get the updates, info and online features they desire. In 2018, we saw a surprising decrease in both PC used internet use and mobile internet use while app use increased by a rather large amount.

Back in 2015, the use of mobile devices finally passed the usage time of PC users, meaning PC-based websites are no longer the most popular, which is why a mobile site and app is about the best way to go these days, especially for those aiming for future business. Let’s face it, mobile development isn’t going to slow down any time soon, and the app market keeps climbing, and revenue is on the increase as well.

There is one very important question asked by businesses: Should I have a mobile-friendly website or a downloadable app? The answer would depend on the reasoning for the website and app and what you’d like users to do with the app or website, which is what we’re looking at today.

Get an App

If you’re an online store and you’d like to update your clients with push nonfiction and allow them easier access to their accounts while also making a higher level of security possible. For these kinds of sites, a mobile app is well worth spending the money as apps are simply faster with shopping and they work much better than HTML5 sites when it comes to scrolling.

The apps are also easier to update and maintain, allowing you to do more, especially as mobile companies bring out new technology. However, you would need to update your app regularly, and it costs a lot more than a mobile website. If you’re not planning to have any income from the app itself, be sure your business would benefit enough to justify the development price.

Get a HTML5 Site

If you don’t need to have direct access to your users and allow them to keep track of things from your site, you cannot go wrong with an HTML5 website. These are sites that are optimised for mobile devices and adjust to screen sizes automatically, meaning everyone who uses the site will have the same experience, no matter what device size they use or what operating system.

You can still provide all the features of an E-Commerce app on a mobile website and users would be able to access it via PC as well. In fact, most people who have apps also have a mobile-friendly website, which is usually where they start, and if the website does well with mobile users, the app becomes the next step for the business.

Once again, it would depend on the reasons for the website. If you only want to provide your company details, contact info and product info, an app would never be worth it. Instead, save a huge amount and rather have an HTML5 website created and spend more on the design and its features.


SEO for 2019

If you’re involved with website development or any other form of online work, you’ll be familiar with the incredible movements Google has made in the past. Not specifically as a company, but rather how amazingly easy they’ve made it to find websites and things around you with the simplest searches.

They are always discovering the latest ways to help you discover more, which doesn’t only relate to website keywords and phrases like it did five years ago, but now also includes many other features such as AI and more.

If you own a website, this is great news for you as Google would make it easier for everyone to find your business. However, if you’re out of date and you’ve simply focused on nothing but stuffing the site with keywords, chances are, you’ll soon be bumped down in ranking as your competition updates their sites to include the latest features.

Fill in your Local Details

The location service is brilliant for those seeking business in a specific area. Those of you who operate within a particular area or if you have a retail store, this is by far the most important. Even if you down have a website, be sure to tell Google about your business as they’ll show people looking for similar items or services that you have what they need.

If you have a website, it just becomes even easier as you can link your website to Google’s top-page local pack and direct people nearby to your site and they can see what’s on offer. Google would also include more information about the services available, and people can even share pictures from your store, allowing everyone to see the products you have available.

Get on Mobile

Did you know more than half of Google’s traffic comes from mobile devices? Well, it’s true and perfectly explains why the company favours websites that have mobile sites.

The feature has been around for a long time now, but if you’re still not on mobile, it’s about time you make the switch. And no, we don’t mean having one of those pages that load the PC view on the smartphone screen, that’s not a mobile site.

A mobile site works with HTML5 software and has been optimised to rearrange the menu options, content and even adjust the pictures of the website to suit smartphones and tablets flawlessly. These sites make it a lot easier for people to use your services and to navigate around while on the move.

Mobile websites also have faster ping speeds, load pages a lot quicker and provide a decreased bounce rate, all terms Google gets excited about!

Get with Video

Video content is taking over, and it’s said that by 2021, over 85% of all online content would be video. So, if you don’t have a company video just yet, it’s about time you get with it and allow your clients to sit back and watch what you have to offer.

You don’t need the whole YouTube channel and all for videos unless you’re hoping to make money from it. Instead, you can simply load a video to your website and allow your visitors to learn what you’re all about.

How Affiliate Sites Make Money

There are so many ways to make really good money online and most of the time, it doesn’t even take much to do it. You can become an affiliate for just about anything you’re interested in, including anything from casinos through to cars and even makeup. There’s actually no limit to what you can create an affiliate site for, which is why so many people have a single site that covers multiple subjects, allowing readers to find multiple interests for readers.


Having an affiliate site isn’t just about posting links and getting people to click on them. Think about it, would you click on a random link on a blank page? Probably not. So, you’ll have to make the site attractive, give people info about the product or service and provide accurate information.


How and Why You get Paid


Before you create your website, deciding on the type of services or products you’ll be reviewing or discussing is important. If you already have a specific subject in mind, finding affiliate programs would be a lot easier, but going for a wider range of topics is just as easy.


Many places, including both online stores and even retailers, have a desire for online marketing and are willing to pay really well for the sites that attract people to their store. This is exactly what your affiliate site would be doing and the company will either pay you a percentage in commissions or simply provide an agreed on amounts per visitor you direct to their website.


If you look at affiliate programs for casinos, you’ll find most offer a revenue percentage for each player you direct to the casino. This isn’t just a once off payment as you will receive a percentage of all the revenue that specific player contributes to the casino. This means you might score for months or

Creating an Affiliate Site


So you’ve heard about the amazing earning potential of having an affiliate website that markets for other online brands or simply feature adverts the pay you for each view or click. Well, it’s true, there are huge amounts of cash to be made online, but if you think it’s just a day or two’s work, you might want to stick to your day job for the time being.

Affiliate marketing used to be really and fast way back when no one really knew what it was, but today, everyone has their hand in the pie. However, with that said, it doesn’t mean there isn’t space for you, it just means you need to think a little more outside the box and come up with ways to get your site off to the best possible start, which is what we are helping with today.

Creating a Site

I’m assuming you know all about domains and how to get them. I’ll also assume you know how to create a site or at least where to find the simple drag and drop sites that require no programming. Once you have all that sorted, you need to do some research to find out how others are covering the type of information you’re including with your site. For example, if you’re blogging about cars, go visit some of the biggest car sites and see what’s great and what you would do differently.

Remember to create the site with a background that doesn’t grab all the attention as you’ll want the content and information to be the main focus. If you’re doing ads on your website, be sure to keep these in mind and leave a spot open between your content, menus and other features the site might include.

If you’re creating an affiliate site marketing a brand such as online casinos, your approach would be completely different as you’ll need to add the content along with casino links, review links, and a rather large menu at the top of the side, leaving visitors to game guides, casino reviews and just about everything else.

You’ll have to make the site attractive for the type of visitors you’re expecting. You would want a bright and flashy site that’s all about gardening. These are important things to consider as the visitors you get would determine your income. The more visitors you have, the more ads get clicked on and the more people go through your affiliate links.

Choosing Affiliates

There are so many opportunities out there, each offering their own unique advantages, but it would all depend on what type of site you’re creating.

If you’re just going with a simple blog site, the best would be to include ads from places such as Google as they provide a full system that makes it really easy. With a blog site, you can still include marketing by mentioning specific brands in the blogs.

If you’re focusing on a specific subject such as gambling, you’ll need to do some research and choose affiliate programs that provide the features you want with the revenue you desire.

Shifting Your Content and Logic to Achieve Ultimate SEO Effectiveness in 2019


Google made it clear in recent years that mobile website compatibility is important and in 2019 it is changing to mobile-first indexing that will become a key factor in website ranking. Originally, the mobile-first index was introduced in March 2018, when Google announced that after more than a year of testing and experimenting, they have started migrating sites for mobile-first indexing.

At the same time, Google reminded that its ranking and indexing systems, up to then used the desktop version of the content, which is different from mobile. By introducing the mobile-first indexing, the indexing and ranking would change and focus primarily on mobile users.

Mobile-First Indexing Preparation

The most important ranking factor in mobile is fast loading, over 70% of mobile sites take longer than seven seconds to load, while more than 50% of mobile users simply leave pages that are not fully loaded within 3 seconds.

The Google Page Speed tool is great for checking the performance of your page and provide website owners to access the loading speed of their site, while it also offers some tips on how to improve it. Google also indicates that sites with responsive designs are recommended for the optimized mobile-friendliness and usability.

Mobile-first indexing is a major shift from the traditional way Google indexed pages. Indexing is basically the storing and reading of information and should your online pages and the mobile version not match, you could experience problems. No problems are expected for sites using responsive web designs since the content on the desktop and mobile version would be the same. When the mobile and desktop versions are different problems do occur, in many cases, the mobile content is less due to space and size and the missing mobile content could cause lower rankings. The reason why rankings could be lower is that Google will base its decisions in future on the shorter mobile version, which could be less valuable in Google’s estimation.

Google’s Mission

Since 1998, Google had one mission in mind and that is to organize and make information useful and accessible. While the way people use and search continuously change, Google continues to evolve and make changes to provide the expectations of internet users. More than 1,600 improvements took place in 2016, all focussed on improving the search results usefulness.

Benefits of Mobile-First Indexing to Mobile Users

The new mobile-first indexing is extremely beneficial to anyone using their mobile device instead of their desktops for searches. The visitor’s percentage via mobile devices to most sites increased from 57% to 65% and the time spend on mobile sites is already showing an increase from 40% to 49%, while the bounce rate on mobile has decreased from 52% to 47%. The mobile-first indexing by Google ensures that everyone enjoys the best possible experience and marketers need to make sure they take full advantage of the changes, by optimizing content for mobile search engines and ensuring that the content is of high quality.