Christmas advertisements are changing during the Covid Era. Advertisers are aware that large percentages of the family won’t be permitted to attend their traditional festivities & won’t risk creating commercial campaigns that indicate time with family. Those moving forward with their Christmas advertisements will focus on digital marketing, informing customers how gifts can be purchased & delivered to family without exposure to the virus. However, multiple corporations have determined that creating Christmas advertising campaigns would negatively benefit sales. One company taking this mindset is Mark & Spencer’s, a prominent retailer throughout the United Kingdom.
An investor meeting was sustained at Mark & Spencer’s with Chief Executive Officer Steve Rowe. Managing Director Richard Price and Chief Strategist Kate Bickerstaffe were also present. The three executives informed investors that advertising campaigns are being restructured & focusing on digital sales. Targeted ads will be accomplished via social media, starting in December. However, investors were also informed that a Christmas advertising campaign wouldn’t be sustained in 2020 with broadcasters. That means its Christmas advertisements will likely focus on social media platforms like Facebook, Twitter, and Instagram.
It marks the first change in Mark & Spencer’s advertising campaigns in decades, which follows after profits dropped by 15.8% in 2020. Profits haven’t fallen for M&S in nine decades, showing investors & executives that an immediate change in corporate structuring is required. Clothing collections from Mark & Spencer’s will now be released first to social media, with a minimal possibility of being advertised via television broadcasters.
Advertisement Spending Drops by 14.5%
Retailers in the United Kingdom have changed their mindset of advertising following Brexit & the coronavirus pandemic. Multiple companies have announced they’ll be eliminating their Christmas advertising for 2020, dropping “Retail Ad Spending” by 10.5%. Broadcasts are expected to lose somewhere between £725 to £750 Million from the marginal drop.
These analytic predictions from the “World Advertising Research Centre”. Their figures are known for maintaining accuracy, prompting broadcasts to begin long-term preparations for financial fallouts. It should be noted that largescale corporations like Coca-Cola, Apple, Pepsi, and Samsung are still expected to release Holiday or Christmas-themed advertising campaigns for 2020.
Cable television is slated to lose its longest-running daytime court program in 2021. It was announced earlier in 2020 that Judge Judy Sheindlin would leave CBC after sustaining her series for decades. An immediate backlash was seen with her announcement, with Judge Judy receiving $45 Million per year during the final seasons.
Most anticipated that the ageing adjudicator would retire after leaving her daytime court program. However, it’s been announced that Judge Judy will join another network for 2021. Amazon Studios confirmed that they’re producing & releasing “Judy Justice” on IMBD TV. It’ll mark the first influential personality that IMBD TV has maintained, which is a free ad-supported streaming service for consumers.
Judy Sheindlin confirmed her partnership with Amazon Studios, remarking her new series will be named “Judy Justice” and will be free for viewers to consume starting in 2021. Details regarding their partnership haven’t been provided by Judy Sheindlin, suggesting that financial compensation for her Amazon contract is higher than CBC. It’d mean that Amazon Studios is paying likely $50 Million or higher for Judy Sheindlin.
Contract costs for Amazon aren’t about the adjudicator’s drama in her courtroom. It’s more about her personality & the popularity Judy Sheindlin will bring for older audiences. Considering that IMBD is known to older audiences & doesn’t cost anything, bringing Judge Judy to the platform will likely increase viewership tenfold. This means that Amazon Studios will probably terminate their contract with Judy Sheindlin in three to four seasons. It’ll be impossible for Sheindlin to sustain another twenty-five years with any other network. Her lifespan doesn’t permit it.
Potential Shift to Amazon Prime
Most aren’t aware that Judy Sheindlin had secretly been conducting negotiations with multiple networks for her latest daytime court program. Internal sources suggest that Amazon outbid NBC & Hulu+ for “Judy Justice”, with Netflix opting out from negotiation with Sheindlin. Internal sources also indicate that after multiple seasons on IMBD TV, Sheindlin’s contract could be updated & her program could be ported to Amazon Prime. It’d see her popularity jump tenfold amongst younger audiences. Until that transfer-of-service is initiated, Judy Justice will be available in 2021 for free with IMBD TV. The official launch date isn’t available.
Notable beverages with countless international retailers are about to be terminated & recalled. This follows after the Coca-Cola Corporation announced that half their brands are being removed from production. Most of these brands aren’t operational in North America, with this announcement more affecting Europeans & Asians. Collectively, there’ll be two hundred brands discontinued by year’s end. This follows after quarterly statistical data revealed that these beverages accounted for 1% of Coca-Cola Corp’s total profits. The number of resources & attention required to grow these branded beverages has cost Coca-Cola more than profits have sustained.
There could’ve been an opportunity for Coca-Cola Corp to continue supporting these 200 branded beverages. However, financial concerns relating to the coronavirus pandemic forced a directional change in business operations. Notable brands that’ve been eliminated included Tab, the first diet soda released by Coca-Cola for global consumption. Zico Coconut Water & Northern Neck Ginger Ale have also been discontinued. Additional discontinued beverages include:
Diet Coke Feisty Cherry Flavour
The United States of America & Canada won’t see Coca-Cola beverages eliminated from their product shelves in 2020. However, company spokespersons haven’t confirmed if that could change throughout the 2021 fiscal year. Continued losses on certain beverages could prompt their discontinuation.
Eliminating these beverage brands will provide the Coca-Cola Corporation with the necessary finances to increase marketing campaigns on other drinks. It’s known that Coca-Cola wants to increase advertising for Topo Chico Hard Seltzer and AHA Flavoured Sparkling Water. It’s expected that Coca-Cola Energy will also receive a notable marketing campaign.
Most wouldn’t expect that Coca-Cola Corp would report international revenue losses during the coronavirus pandemic. It shows that no company can avoid financial burdens associated with COVID. Quarterly results showed Coca-Cola Corp had revenue fall by 9%. This volume is lower than the revenue losses in Q2, which sustained a 24% drop. Coca-Cola cannot risk a continued decrease in profits & must begin evaluating where targeted funds are best engaged. Discontinuing ineffective beverage brands frees up the finances needed to sustain margins through the continuing pandemic. Consumers can anticipate an influx of advertisements from Coca-Cola with their remaining brands.
One of the most prominent shopping days of the year has arrived, with Amazon Prime Days now available to millions in North America. Numerous products & brands are supporting Amazon Prime Days, with Samsung being a notable retailer. The Samsung Company has issued lowered prices for its latest mobile handsets in 2020, household appliances, and a multitude of technologies like 4KTVs.
The Samsung Galaxy S20 Lineup & Galaxy Note 20 have received sales valued at $200.00 to $350.00 off initial asking prices. Consumers selecting the “Samsung Galaxy S20 5G Ultra” will obtain the maximum savings of $350.00. Features associated with Samsung’s most premium device for 2020 include a 6.9-Inch Dynamic OLED Display & Snapdragon 865 Handset. There’s also a multitude of camera modules supported with the S20 Ultra, including an Ultra-Zoom & Portrait lens.
For Americans, the discount of $350.00 for Samsung’s S20 Ultra requires an outright cost of $600.00. Customers wanting premium materials for their mobile handset with lower prices can select the Samsung Galaxy S20, which supports a $250.00 discount. There’s also the Samsung Galaxy S20+ with a reduction of $300.00. With associated savings, costs for these handsets are $400.00 for the Galaxy S20 & $350.00 for the Samsung Galaxy S20+.
Consumers are better suited to purchase the Samsung Galaxy S10+, which supports more incredible features for a lower cost. It’s one of those specialized deals that dedicated Amazon customers can locate with premium retailers. It should be noted that the Samsung Galaxy Note 20 & Note 20 Ultra are also experiencing largescale discounts. However, those devices are similar to tablets & recommended for avoidance. The Note Series is known for having overheating batteries with unviable features.
The Biggest Savings of them All
Handset owners looking to upgrade without the cost of $350.00 for the Samsung Galaxy S20+ have a final option. There’s also the “Samsung Galaxy A71 5G” available for $200.00 with the associated discount of $180.00 from the asking price. Considering that most of the same features related to the S20s are available in the A71, with mid-range components, it’s the perfect handset for consumers needing cheaper phones.
Consumers in the United Kingdom have faced unexpected challenges amid the COVID-19 pandemic, with corporations having to implement new services & features to assist customers through these struggling times. Since January 2020, multiple companies in the UK have introduced delivery services to sustain profit margins. The latest to follow this strategy is Waitrose & Partners, a supermarket chain that holds 5.1% market share.
Waitrose executives are looking to increase their market share & top rival brands like Tesco or Sainsbury. Growth will be sustained through their new partnership with Deliveroo, which is allowing for 500+ thousand customers to obtain “30-Minute Delivery” of their groceries. Availability for the Waitrose Delivery Service will be limited, with 500 products being supported. Consumers can select from thousands of options in their standard stores. The range of essentials includes Fruit, Meat, Vegetables, Milk, Cleaning Essentials, Snacks, and Ready-to-Made Meals.
Availability becomes more limited when learning that four Waitrose locations are being supported at launch. Waitrose & Partners maintains 338 supermarkets throughout the United Kingdom, and 65 “Little Waitrose” convenience stores. Excluding a substantial portion of the market will likely see the Waitrose-Deliveroo Service fail by January 2021. The launch date was September 1st at the Notting Hill Gate Waitrose in London, Bristol Clifton Waitrose Supermarket, Bracknell Waitrose, and Surbiton/Fitzroy Cambridge Street Waitrose.
Consumers opting for this service on September 1st to 31st will receive a 12-Week Trial. Depending on how consumers receive the trial period of three months at these four Waitrose locations, executives will permit the service rolls-out nationwide in the United Kingdom.
ED James Bailey
The Executive Director of Waitrose, James Bailey, announced the limited delivery service. He evoked that under the right conditions of expansion, Waitrose consumers will receive shopping convenience that isn’t possible elsewhere in Great Britain. James noted that partnering with Deliveroo has expanded their potential to gain new customers & expose existing to an updated platform. Executive Director Bailey believes that the flexibility associated with this shopping experience will extend its market share by 3.5%. His statements ended by confirming that Waitrose is ending their 18-Year partnership with Ocado to sign with Deliveroo.
The President of the United States if facing a never-ending battle with social media corporations like Facebook & Twitter. This follows after Donald Trump began targeting these companies through Congresses House of Representatives. What has come afterwards is an onslaught of removed posts from President Trump, showing that Facebook & Twitter are fighting back.
The most recent post removed by Facebook from President Donald Trump was false information regarding COVID-19. The post centred around an interview that Trump gave on August 5th with Fox News, where he indicated that a specific area of America saw its population immune from COVID-19. Nowhere worldwide is there anyone immune from COVID-19. Facebook noted that the post violated core policies regarding misinformation and that it won’t be tolerated on any level.
Another post from President Trump on Facebook suggested that children were immune from COVID-19 & couldn’t pass it on to adults. That is inaccurate scientific information that was listed to assist Trump in his explanation for reopening schools, something most have considered the most horrific act of POTUS’s 4-Year Reign.
Facebook wasn’t the exclusive platform to terminate President Trump’s post, with Twitter also announcing that the Fox News Interview regarding children being immune & an unknown sector of America maintaining immunity was forced into removal. Twitter’s aspect of removing this post directly affected Donald Trump, making POTOS delete the post before being permitted to use the platform again. This means that Twitter forced the President of America to recognize his failures for a short moment.
President Donald Trump & his Administration compiled after Twitter released a formal statement regarding this order. Most were expecting Donald Trump to target Twitter’s CEO in the following post, which was surprisingly avoided by POTUS. However, social media analysts anticipate that Jack Dorsey will be targeted next by Congress for his actions.
Why is Trump Attacking Social Media Companies?
The President of the United States has forced Congress into eliminating data collection capabilities for social media platforms like TikTok, Facebook, Instagram, and Twitter. That’s because Donald Trump wants American Intelligence Agencies to have full Reign over data collection, similar to the Chinese Communist Party. It’s the standard hypocrisy associated with Trump.
The United States, the United Kingdom, and Spain will shortly become connected by an enhanced undersea network cable. It’ll be a significant upgrade from the existing lines that’ve been in use for decades, with this undersea network cable being privately funded & owned by Google. Their announcement confirmed that new technologies are being incorporated to account for future innovations with internet & data speeds. Google confirmed that completion of their latest network cable project will be 2020.
Google announcing an enhanced undersea data line is substantial for future communication infrastructures, with these cables maintaining 98% of the world’s data under Google estimates. Typically, data lines are manufactured by communication firms. Multiple companies collect resources & then charge largescale corporations a premium to access these network cables. Google avoids these expansive costs by developing exclusive data lines, effectively stealing these communication firm’s business strategy.
Details regarding which network hubs these network cables will connect to weren’t provided. However, Google clarified that the official name of its latest data line is “Grace Hopper”. It’s named after a Naval Admiral & American Computer Scientist, with this woman effective in advancing military campaigns while innovating new technologies.
Telecoms Analysts John Delaney from IDC clarified the premise behind Google’s network cable strategy. He’d emphasize that transatlantic bandwidth is increasing at substantial amounts, forcing delays in speed for numerous internet providers. That’s because available transatlantic bandwidth becomes used at greater volumes with growing populations in Europe & North America. John Delaney clarified that Google creating this network cable will create optimal conditions for speed, applying primarily to mobile bandwidths.
It’s not surprising that Google have elected to manufacture an upgraded underwater network cable, with the previous 750+ thousand miles of cable having primarily run their lifespans. Lifespans of underwater data lines are limited by heavy currents, earthquakes, volcanic activity, and marine wildlife. Their lifespan typically sustains 25 years. Most of these cables have operated for more than three decades & corrosion is beginning to cause multiple maintenance issues. Developing upgraded network cables that maintain sophisticated technologies could prolong these underwater lines lifespans.
The European Commission has found themselves defeated by Apple Incorporated, which follows after a lawsuit that started four years ago. The European Commission claimed that €13 billion in taxes was owed to the Irish Government, filing their lawsuit with the 2nd Highest Court in Europe. The basis of their claim was dependent on proving that Apple obtained “Illegal State Aid” to limit taxes through favourable agreements. European Commission Lawyers emphasized that Apple had stolen from Irish civilians for two decades.
Their claims provoked the Irish Government & Courts, with parliament clarifying that taxes wouldn’t be accepted if ruled in favour of the European Commission. It’s not the 1st time that EC Lawyers have attacked largescale corporations in Ireland, which maintains the national lowest average for business taxes. It’s seen companies like Google & Facebook set up their European headquarters in Ireland.
CNN Business interviewed an Apple Spokesperson over their victory in Europe’s 2nd Highest Court System. Immediate sentiments remarked that they’re pleased with the outcome, that the European Commission wasn’t concerned about how much taxes Apple pays. But that their concerned derived from which nations the fees were being distributed to government associations.
Apple’s Public Statements
Statements from this Spokesperson continued, indicating that Apple Incorporated pays more taxes than any other largescale corporation. It’s estimated that their corporate income taxes ranged around €100 billion since 2010. CITs are one of the multiple tax brackets that Apple operates in, meaning their payments to various international governments exceed the €100 billion estimate.
The Chief Executive Officer of Apple, Tim Cook, clarified that the European Commission was targeting his corporation. Filed claims issued by the EC were unwarranted & unjustified of any corporate laws. It should be explained that Ireland officially supported the decision of their courts and testified that they’d fight again is brought to Europe’s 1st Highest Judicial System. Analysts suspect the European Commission of having already begun the process to appeal the recent decision.
Appealing Europe’s 2nd Highest Court’s decision could prove destructive for the European Commission. Their word is typically final with matters of this level, with the 1st Highest Court System in Europe focusing on government-based cases. Rejection of their appeal could become a reality & finalize Apple’s position in Ireland without concerns for retribution.
Personnel working with the Amazon Company have begun a lawsuit against their employer. This follows after tensions between the two parties have grown in recent years, with reports indicating that employed personnel are terminated for requiring bathroom usage & calling in sick a single time. When New York City became the epicentre of COVID-19, Amazon’s warehouse in that jurisdiction didn’t enforce social distancing standards & terminated employees for remaining home during the pandemic. Amazon has continually denied claims regarding their safety policies, even with photographic & video graphic evidence proving employee complaints are genuine.
Amazon doesn’t maintain a union, meaning their employees aren’t provided job protection. It’s often reported that warehouse employees are often treated similarly to labour slaved—demands with their court claim request that job security is formally agreed upon in writing by both parties. Orders also request that workforces be provided ample time to wash their hands, change facemasks, use the lavatory, and stay home without concern of termination during a warehouse outbreak of coronavirus.
Media personnel with Amazon claim that COVID-19 Policies were created in March 2020, with employed workforces expected to follow the updated code of conduct. Derrick Palmer from Amazon’s NYC Warehouse indicated that nobody was provided with a formal letter or email regarding the change of policy. Employees proved that Amazon hadn’t clarified the newly introduced COVID-19 policies by showing internal documents.
Amazon didn’t provide a company-wide statement after employees proved they’d not been informed of updated policies. Amazon also refused to comment on the death of an NYC warehouse employee that caught COVID-19 while on the job. He’d be terminated for informing the media. Afterwards, an influx of employed personnel was removed from the facility after failing to reach productivity quota.
Jeff Bezos & Amazon Executives have often overworked their employees during holiday seasons. Regularly these individuals walk an average of fifteen miles per day in the Amazon Warehouse, with that nearly being doubled during the holidays. The same doubling rate has been seen during COVID-19. Making employees meet to increase their standard productivity quota while meeting personal safety standards associated with the pandemic is impossible.
Engaged workforces throughout America with the Amazon Company have been reported passing out from exhaustion & lack of fluids. That’s because they’re having to wear masks while moving at an average walking pace of 30mph for eight to ten hours per day. That’s nearly impossible for the human body to accomplish five-days per week.
The Hong Kong region is facing significant changes to their ecosystem, with the Chinese Government working with local politicians to enact a new security law. This legislation was approved over the July 3rd weekend, turning Hong Kong from a democracy into a communist regime. It’s prompted significant concern amongst the international community, with Hong Kong holding formidable connections in the financial & retail industries.
Labelled a Draconian Security Law, those fined under the stipulated provisions will face significant odds against them. Implemented requirements included Crimes of Terrorism, Subversion, Collusion, and Secession with Chinese/Hong Kong forces punishable by a life sentence. Chinese Life Sentences are sustained until the day that convict dies; it doesn’t apply for twenty-five years as seen in democratic nations.
What is considered terrorism by the Chinese Communist Party is concerning, with the damaging of public facilities & transportation services being deemed a terrorist act. Ensuring that criminals are prosecuted for demanding freedom in their nation, Beijing is building a Hong Kong Security Headquarters. Those found guilty will be moved to mainland China, indited by a Chinese Judge, and sent to prison or a labour camp. Either or are deadly.
International Corporations Opposing China
Companies worldwide have promised to stop operations in the Hong Kong region, which is consistent with their policies against China. Social media services like Twitter & Telegram have vowed to shut down their servers, with corporations like Facebook stating they’ll oblige data requests from the Chinese Government. This means there’s the potential for North American & European Facebook User Data to be collected by Chinese Government Officials. However, Users would’ve had to engage with someone on the platform in Hong Kong to meet the factors associated with Chinese data requests.
Then there is the widely used & popular social media application known as TikTok. The Chinese-owned corporation of ByteDance manages this teenage-themed application. They’re claiming that their Hong Kong Servers & operations of TikTok will be terminated effective immediately. However, Chinese companies refusing to abide by the new security laws implemented by the CCP would allow for these sentiments to become a reality. TikTok Executives would face identical punishments if found unwilling to comply with CCP Data Requests. Subsequently, North American & European Governments are considering banning TikTok from their borders. This comes as multiple nations fight against the Chinese Communist Party & their efforts for global control.