Why Blogging is Important for Your Website

For most, blogging seems to be a simple way to tell the world about what you or the company you work for does, but when you really consider all the aspects of this marking form, you’ll quickly notice it’s a lot more than that and could actually introduce a whole lot of new businesses and visitors to your website.

Needless to say, it’s important to consider what you blog about as it wouldn’t help to attract people to a motor-sport website by blogging about makeup tips. Sure, you might get some new visitors who are interested in those tips, but they visit would end there as they might not share an interest in motor-sport.

Instead, you’ll need to follow the “how to” of blogging and carefully do the research to ensure the best results, including key-word searches regarding your blog. You’ll also need to include enough content in the post to make it attractive for the reader and encourage them to visit other pages on your site and engage more. Of course, the ultimate benefit would result in visitors who return and eventually use your services, buy items or get in touch with the ways you want them to.

It doesn’t matter what your website is all about, blogging is a huge addition to your marketing strategy, which is why we’ve created this article to tell you even more about the benefits!

What to Blog About and Why

Let’s keep to the motor-sport website example from above, which could include various categories, making it really easy to blog about. You can blog about the latest racing results, new regulations for racing in the next year, the best racing tracks and so much more.

All of those examples might not apply to your personal website or the subject of your site might not be as broad, but there are always things to blog about. For example, the makeup tips site mentioned above could include info about new products and how they work, how to do your make up guides and more.

Got the Idea – What Now

So, not that you have a subject for your blog, it’s as easy as writing and posting, right? Not quite. To get the very best results for your post and allow people to find it, you’ll need to choose your keywords carefully. There are various tools, which we spoke about in older articles on the site, which allow you to get specific words and phrases people use to find info that’s on your blog.

Be sure to include links to any other pages on your site as this allows the visitor to go into more pages and possibly engage in the services or products. For example, if you write about a specific race at a well-known track, link the track name to a page where you tell people more about it.

Also, be sure to share your posts on social media as this is one of the best ways to get your name out there. Be sure to include a catchy heading and use a font that’s easy to read, not too big or too small for mobile phones and you’re good to go!

Best Ways to Keep Getting New Visitors

It doesn’t matter what your website is for, it’s there to be found by clients, fans, friends and more. To make it possible, you’ll need to ensure your search engine optimization is good as this is one of the best ways to get discovered on Yahoo!, Google, Bing and all the others out there. However, there are many other things you can consider for your visitors to return for more and keep up with your latest trends.

Websites range in various sizes, including the micro sites with a single page, which usually tells you about a specific item. Of course, the SEO setup for such as a page would be more demanding as it would need to include key information about multiple aspects of the service or product that everyone can find. These pages could include blogs, but most of the time they simply service for a short period to attract new people.

The bigger sites are much better for contact traffic, not only because it covers a larger variety of SEO keywords and phrases, but rather that additional information can be added without much effort. Clients interested in the service or product also have the opportunity to look around and read/view more about what the site is all about, which is important when it comes to businesses and services.

Once you have the website in place and ensured your SEOs make it easy for people to find you, use the following methods to keep your clients satisfied and coming back for more. These methods are great for businesses, service providers and even personal blog pages.

Get on Social Media

The social media world makes it easier for everyone to spread the word about businesses, blog, services and so much more. Therefore, the next step has to be getting the website on Facebook, Twitter, Instagram and any other platforms where people might be able to find you.

Social platforms such as Facebook are great as you can choose the type of business or page you want and enter just about all the details your visitors will need. You can even create a shop on Facebook that allows your clients to instant shop from there to purchases items or services without visiting your website at all.

It’s also great to get your fans/potential clients to keep up to date with news, items and features you’re introducing. This way, you already have an audience waiting to buy and learn from your pages, boosting sales and getting your name out there even faster.


Once you have social pages and SEOs that let people find you, blog about the services you offer. However, instead of just writing random things about your site, search for keywords your site doesn’t currently consider or phrases that mean the same thing but stated in a different way.

There are many excellent SEO tools that provide crucial information regarding what people are searching when looking for things that you cover. Be sure to use them and create blogs about it and how you already have what they desire.

Keywords Best for Your Niche

Providing unique products or services that relate directly to the needs of your clients is a major plus point for marketing yourself. However, with the large online market, chances are many others provide a similar service, making it a competition to ranking the highest in the markets you’re targeting.

Regardless of how well you know the product or service you offer, chances are you won’t know the exact keywords or phrases your clients might use to find you. The fact is, with niche products and services, it’s actually harder to do keywords as it means it’s something specific and not something everyone might require. At the same time, due to the limited need, it makes it easier to target your clients, if you have the right keywords of course.

Research Tools for Keywords

The most important part of our Search Engine Optimization is the keywords you use. These are works of phrases that clients might enter into search engines such as Google to find a product or service they need. With some industries, these keywords become very specific, which are the exact one you want, especially if your services cover the need.

Once you know what your services are and what relates to it, use keyword tools to generate the most popular searches. Some of these might be strange and not make any sense as people tend to shorten phrases for better results. For example, instead of searching for “wallpapers of Pyramids in Egypt” they simply search “Egyptian Pyramid Wallpapers” or “Wallpapers Pyramids Egypt”.

With just the simple example above, you can already see many ways of searching are possible, but how do you know which is the most used? Well, that’s where tools come in as they tell you what people reach most relating to your professions. So, if you provide the best wallpapers, type in the keyword “wallpapers” into the tool and see what related searches are available and link directly to your product or services.

Use the Keywords Effectively

Now that you have the keywords, you need to add them to your website for your site to rank on search engines. It might seem as easy as simply adding the keywords in random positions all over the website, but you’ll actually need to pay attention to the way you use the keywords to rank better than your competition.

Use the keywords in headings, ensure they appear in text under that heading and ensure they are spaced well. Google and other search engines apply various tests that ensure high ranking sites provide better content and accurate information relating to the service and product.

It’s important to ensure your content is spaced well, reads easily isn’t stuffed with keywords and has enough information relating to the product or service. It’s also important to use more than one keyword as not everyone in need of your niche would use the same keywords. Be sure to use SEO checking tools that rate your content and tell you how to improve it even more for better ratings.

What is RankBrain from Google?

RankBrain is not a new online tool, it has been read by over 17K and 3.3K have shared it, and RankBrain by Google have been available online since 2015, although it was only introduced worldwide in October 2015.

Google’s RankBrain Described in 2015 Article

It was the Bloomberg news story that introduced all online users to the brand-new product at the time, RankBrain is a tool that utilises artificial intelligence to embed massive amount of written content into mathematical entities, these are called vectors, which can be understood by the computer. Once RankBrain identifies a phrase or word it is not familiar with, it makes a guess as to what the phrase or word might mean and filter it accordingly, which makes it a lot more effective in handling never-seen-before search queries.

Google Only Uses RankBrain

It is Google’s third most important ranking tool after links and content, RankBrain is no entirely a ranking signal it is more a method of processing queries and searched in a way that it sees best. Around 15% of all Google searches are new on a daily basis, which means 15% of the searches are unique, and no-one else has searched the words or phrases before. So, in reality, RankBrain is Google’s processing algorithm that utilises machine education to sort the best matches for searches. While it at first only handled around 15% of searches, it now is involved in all queries entered via Google.

RankBrain Influencing Query Results

Google’s RankBrain impacts search in all countries and languages and when it is most active is when an unknown or unique query is received. RankBrain utilises a series of databases based on things, places, or people, where words are broken up into vectors to find an address. Once Google comes to process the unknown word or phrase it uses mathematically mapped out associations in order to assume the best match or fit. Over a bit of time, the results are refined according to interaction.

Search engine discarded words such as “the” & “and” are not in the analysis or RankBrain since it is in place to understand searches better. It is used by Google to convert content into word sectors. Optimising is easy when it comes to RankBrain and all you need is to write in natural language, the content must sound human, as writing like a machine is bound to confuse it. RankBrain is hugely beneficial in unique cases, however if you want to optimize your site to cater for unique words it would be a lengthy process, the program is in place to offer better search results, so if you trying to optimize for it, it would be nothing less than aiming to hit an ever-moving target. What you can do to increase traffic is to write great content that sounds natural.

Necessity of Correct Search Engine Marketing

SEO’s are in place to make your website easily available to users and search engines. Search engines are sophisticated and understand the website in a completely different way to humans, and SEO optimisation helps the engines to categorise the web page according to what it is about and how it could benefit users or how they search for it.

SEO Related Argument

Many and these are normally website owners irritated by the way SEO optimisation takes place often argue that no smart engineer could or would build a search engine that requires some of the principles and rules that indexes or ranks websites according to how it works now.

Search engines are machines or robots, and while an image of a dog would be described by humans as a Labrador, medium sized dog, or a black dog, the search engine struggles to understand the photo and is not near the sophistication level of humans. The real problem is how can anyone get a search engine to understand content and if that is possible how do you get it to understand an image, well a photograph. Webmasters, fortunately, are allowed via SEO to provide the engines with clues on how to understand the content. The proper structure allows the proper format, guild and annotation of the web content to be digested by the search engine in a proper way.

Websites are Invisible to Search Engines without Proper SEOs

Most of the search engines operate on the very same principles, they accomplish modern searches via massive databases, and there are still several limitations that could cause technical limitations and these cause indexing and crawling problems.

Poor Links

Poor link structures are often the cause of problems. This is when a websites link structure is not logical or at all understandable to the search engine/s. It could be that they do not reach some of all of the websites content and therefore provide the minimal exposure that is unimportant to the index of the engine. One of the most common problems is blocked in the code. This is caused when there is a problem in the websites directives also referred to as robot text, which in most cases lead to the blocking of the entire website.

The search engines are getting better in understanding non-HTML text, which includes plug-n content, audio, photos, videos, images and Flash files. What also could negatively count against your website is using uncommon text terms, if most people search online for refrigerators and you used the words food cooling units, search engines would not send those looking for refrigerators to your website, as the words have nothing to do with each other. SEO is all about getting the terms perfect, which means the text is search engine friendly, correct and it covers the correct keywords, words online users would type into the search engine once they start looking for specific items.

SEO and Keyword Research

It all starts by typing words into a search box. One of the most valuable, important, and high return activities when it comes to the search marketing field is keyword research. Deciding on the right keywords can either break or make your site. By researching the keyword demand for your market, you not only understand which phrases and terms to target when it comes to SEO, but you’ll also understand more about your customers overall.

It’s not about attracting visitors to your website, but about attracting the right kind of visitors. Usefulness of keyword research cannot be overstated. By doing keyword research, you can successfully predict a demanding shift, respond to alternating conditions in the market, and provide the services, products, and content web searchers are seeking actively. There has never been such a low barrier in the history of marketing to understand the motives of consumers in any niche.

Judging the Value of Keywords

What is the value of a keyword on your site? Let’s say you own a shoe store online. Do you make more sales from customers searching for “black boots” or “brown shoes”? The keywords that customers use when searching for something via search engines is usually available to site owners and, and with keyword research tools, it will allow you to find this information easily. Unfortunately, these keyword research tools are unable to indicate how to value it actually is to receive traffic from customer searches. To completely understand the value behind a keyword, you’ll need to understand your own site, make various hypothesis, test it, and repeat. This is the classic formula for web marketing.

Basic Process of Keyword Value Assessment

Ask yourself if the keyword you are using is relevant to the content of your site. Will customers or consumers be able to find what they are searching for on your website when they search the web with the keywords you included? Will they be satisfied with what they find? Can this result in financial income or other goals you set for yourself and the site? Only if the answer to all these questions is “Yes” will you be able to proceed.

Understanding the sites that have already been ranked with your keyword will give you vital information into your site’s competition. It will also give you insight into how hard it will be to rank your own site on the given keyword. You will also need to find out if the search advertisements are running along the right-hand side or the top of the organic results. Usually, most search ads come with a high-value keyword, and several search ads situated above the organic results usually means a directly conversion-prone and highly lucrative keyword.

You can also purchase a sample campaign for your keyword at Bing AdCenter or Google AdWords. If your site doesn’t rank with your keyword, you can purchase traffic to understand how well it actually converts. Simply choose “exact match” in Google AdWords and point the traffic to the specific page on your site.

Misconceptions and Myths About Search Engines

Over the past few years, several misconceptions have surfaced regarding how search engines actually operate. This obviously causes confusion for a beginner in the world of SEO when it comes to the requirements needed to perform effectively. It’s for this reason that we decided to explain the story behind each myth.

Search Engine Submission

In the late 1990’s, search engines came with submission forms that formed part of the optimisation process. Site owners and webmasters tagged their pages and sites with keyword information before it was submitted to search engines. After the submission process, bots crawled and included the resources within their index. This is simple SEO.

However, the process didn’t fare very well as the submission often included spam, and therefore the practice soon gave way to crawl-based engines. In 2001, search engine submissions were no longer required and became completely useless. These days, search engines rarely utilise submitted URL’s which means the best way to get your site ranked higher is by using links from other websites.

Obviously, there are still submission pages on the web, but they are basically remnants of the old days and don’t feature within modern SEO. If you ever come across an SEO that offers a submission service, run as fast as you can.

Meta Tags

Back in the days, meta tags, or meta keyword tags, were a vital part in the SEO process. Site owners or webmasters would include the keyword needed to rank the site, and when users searched the keyword term, it would populate in the search results. This process was eventually spammed to death and was later dropped by all search engines as a ranking signal. However, there are other tags that are extremely important to quality SEO, including meta description tags and title tags. In addition, the meta robots tag is a vital tool when to comes to controlling crawler access. Always remember that while meta tags are crucial, it’s no longer considered the central point of SEO.

Keyword Stuffing

Have you ever seen a page that appears spammy? For instance, “John’s cheap Wyoming plumber is the best cheap Wyoming plumber for all plumbing requirements. Contact a cheap Wyoming plumber right now.”

It’s not surprising that a persistent myth in the world of SEO rotates around the fact that keyword density is utilised by search engines for ranking calculators and relevancy. Although it has been disproved over and over again, this myth continues to surface in the world of SEO. Most SEOP tools still consider keyword density to be a fundamental part of quality SEO. Believe us, it’s really not and the best advice we can give you is to completely ignore it and rather focus on providing intelligent keywords with usability in mind. The value behind 10 additional instances when it comes to your keywords on a single page is far less when compared to using a single great editorial link from someone that doesn’t consider you to be a search spammer.

The Best Web Development Courses for Beginners

Perhaps you want to build a website from the ground up, or you simply want to venture into the world of web development and you searching for an introduction to coding, or you want to stay a few steps ahead of a hacker. Whatever the reason, here are some of the best resources to assist you in getting started. Below, you will find the best web development tutorials and courses for beginners.

1. Codecademy

This is essentially a university course, but you’ll be in control of where and when your classes occur. The beginners web development course at Codecademy provides the basics on CSS and HTML and offers various projects throughout the course for you to practice. Once you have a better understanding on the basics, you can also venture into more advanced courses that cover Python, JavaScript, and PHP.

2. HTML Dog’s Beginner HTML Guide

These tutorials aren’t as flashy as those at Codecademy, but they are just as useful. The tutorials at HTML Dog are easy-to-follow and straightforward that perfectly covers the fundamentals of HTML. You will also find beginner courses on JavaScript and CSS on the site if you’re more interested in learning something other than HTML.

3. Ruby on Rails

Considered the most popular framework when it comes to web development and based on the Ruby language, Ruby on Rails powers GitHub, Twitter, and Basecamp just to mention a few. If you are someone that’s interested in creating your own web app, we highly suggest browsing through the useful tutorials on the site. You can even learn everything there is to know about web application development.

4. Mozilla Developer Network

These incredible tutorials are brought to you by the people behind the Firefox browser and offer a wide range of web development courses aimed towards beginners and experienced web developers. You’ll find tutorials on JavaScript, CSS, and HTML.

5. PHP 101 for Beginners

This immensely popular scripting language is certainly here to stay and has been used on a wide range of websites when it comes to server-side programming. If you are someone that would love to learn it, you can’t go wrong with the free tutorials from Zend. They are extremely easy to understand, allowing you to write code in no time.

6. GitHub for Beginners

GitHub is the ultimate tool when it comes to software development projects. If you have a desire to work in web development, GitHub is an absolute must. The tutorials offered on the site will provide everything you need to know to ensure your networking site operates smoothly and like the name suggests, it’s aimed towards beginners that doesn’t have any prior knowledge of programming or web development.

7. Beginner Coding Pitfalls

Once you are comfortable with your preferred web development frameworks, you should read this tutorial from the Tuts+ team. Their article essentially outlines some of the most popular mistakes that are made by beginners when it comes to programming. You’ll find insight into PHP, JavaScript, and Ruby issues, making it a must-read for everyone that’s just starting out.

Innovative Tools for Web Developers

There’s loads of rewards when you are a web developer, but once project managers start to request more work in a shorter time frame, it can quickly become very frustrating. Therefore, its always a great idea to look for tools that will allow you to work faster and be more productive in a short space of time. Therefore, we included a range of useful tools that will certainly lighten the workload going forward.

1. Browser Calories

In recent years, most of us tend to use our mobile devices to browse on the internet and therefore its vital for web developers to keep page weights in mind. The browser calories extension will place an icon next to your address bar that will allow you to check the weight of your page with a single click of a button.

2. Visual Studio Code

This is an open source code editor that is absolutely free from Microsoft that essentially runs anywhere and provides loads of innovative features that will help make code a lot easier and quicker. This includes built-in Git debugger, commands, and much more.

3. Firebug

Create by Firefox developers, this incredible add-on known as Firebug will enable you to monitor, edit, and debug CSS live, JavaScript, and HTML in the browser. Considered one of the most useful web development tools currently on the markets, this is undoubtedly a must-have when you are working with web development.

4. HTML Entity Character Lookup

Utilizing HTML entities is vital in ensuring that all characters on a webpage are validated. Unfortunately, finding the right entity code means that you’ll need to scan through 250 character rows. That’s exactly where Entity Character Lookup comes into play. This useful tool can also be used as a widget when using a Mac Dashboard.

5. Prefix-Free

This phenomenal tool will allow you to utilise unprefixed CSS properties. Developed by Lea Verou, it basically works behind the scenes where it adds the current prefix of the browser to any CSS code, but only when it is required.

6. Cloud9 IDE

This tool will assist you in collaborating with others on projects that require big-scale code. It allows developers from across the globe to edit the code and interact with each other in real time. Cloud9 IDE is quickly becoming the ultimate browser-based IDE with features that include FTP integration, smart drag, drop-document trees, and code editor and completion.

7. Foundation

Developed by ZURB for developers, this incredible prototyping tool will act as a blueprint for all your design projects. The latest version offers an easy grid structure, making styling even more flexible and convenient. It also works with CSS and SASS.

8. Fontello

Fontello is essentially an icon generator and is truly unique. You simply need to select the icons you want and this remarkable tool will compile them into customizable web fronts. This means you can customize and edit the symbol names and codes, making it ideal for those that want to save time as a web developer.

Business Trends Shaping the 2018’s

Just as 2018 was about to start many business trend predictions were made, these were the ones believed to govern the business world, and now that more than half the year has passed we get to check back at that, that was predicted.

The list of predictions that most agreed would shape 2018

Acquisitions and vertical mergers would shape the entire industry, while consolidation would continue to change in industries, this prediction was based on the 2017 acquisition announcements by CVS-Aetna, Time Warner and Amazon demonstrating that firms would to vertical.

US Economy Growth

A renewed business confidence in the US economy was predicted to drive growth in 2018, since in 2017 the Vistage CEO Confidence index a small business indicator increase by 14% versus 2016 October. The predictors were quite confident that a 75% higher revenue would follow in 2018.


It was also predicted that a rebound would take place in the IPO market after its week performance in 2017. Baker McKenzie predicted that the IPOs would exceed &70 billion in value during 2018 buoyed by the strong tech sector and strong market.

Companies including Amazon, Facebook and Google, leading the American technology were predicted to face headwinds from Germany, China and everywhere else. According to the latest tech news updated several IPOs are facing a myriad of headwinds in September 2018. It is an incredibly strong year so far for IPOs in the technology sector, over the first eight months of the year the main question is whether the public markets will close as strongly at the end of the year or if it will all die in a whimper. Chinese IPOs that were expected to take the lead this year looks less rosy due to the trade tensions due to the Chinese Communist Party continuing to change the policies.


One of the major predictions for 2018 was that cryptocurrencies would no longer be a fad and that the 2017 rise in Bitcoin would continue. Yet, in reality, the prices of cryptocurrencies have tumbled since the start of the year and experts predicts a that digital currencies might become a dying breed. Since January 2018 a dramatic decline in value took place for cryptocurrencies such as Ether, Litecoin and Bitcoin.

Prediction for the Next few Months of 2018

When experts were asked to make predictions for the last couple of months this year, they would only go as far as saying that 2018 is an interesting year for all cryptocurrencies and that regulations adding more legitimacy to the cryptocurrency space, businesses are enabled to work in a clearer framework. Yet most say the risk in holding cryptocurrencies could involve substantial loss, it might rapidly increase or decrease at any time and some predicts it could even fall right down to zero. One thing that is sure is that no one can guarantee the accurateness, timeliness or completeness of information of date when it comes to predicting the value of cryptocurrencies.