Researching for headings and keywords can be somewhat difficult as a beginner, especially when you start looking at different regions, markets and strategies. Some of the keywords have been used so much that it’s nearly impossible to get your way onto a decent rating. Therefore, it’s important to know how they are used and how you can get the best results out of phrases and words you’d like to include for people to find your website.
There are a few things to consider with keywords and headings along with all the other SEO-related settings and content needs to get a decent rating on Google. The days of simply using a word as much as possible are over as Google now picks it up and actually gives you a poor rating. Therefore, it’s important to learn the basics and move on from there.
Below, we look at finding the best keywords for your headings and how to use those keywords in content that won’t get you rated lower than the sites that don’t even provide any info about what your site is about.
Choose the Right Keywords
There are great keyword generators that come with both free and paid options. The free options would usually only provide the keywords relating to the subject, but exclude the info about how often it’s searched, from what country and lots of other details that might not be important as a beginner but will be crucial when you start to aim for the top spot on Google.
Therefore, it’s worth getting a paid version of the keyword generator. If you don’t work with these keyword generators every day, look for one where you can pay per search or only pay for certain options.
When you choose the keywords, don’t just choose the ones with the highest possible searches, but also avoid the lowest ones. This way you’ll be getting into a section of the market that not everyone is covering, giving you a big of a gap. The best way to do it would be to choose around 10 keywords, consisting of 2 lower rated, 4 max rated and 4 in the mid area.
Using the Keywords in Headings and Text
Now that you have your keywords, it’s time to plan your content by arranging how and where you want to use them. The keywords in the highest rating and the mid-section are the most important as people look for them the most. Therefore, these need to be the H1 and H2 headings while the lower rated keywords can be used for H3 and H4.
When you use a keyword in a heading, try to include the same keyword within the first two sentences of the paragraph that follows. Try not to use the same one twice in a paragraph and do your best to make it easy to read by adding it in a natural way.