Misconceptions and Myths About Search Engines

Over the past few years, several misconceptions have surfaced regarding how search engines actually operate. This obviously causes confusion for a beginner in the world of SEO when it comes to the requirements needed to perform effectively. It’s for this reason that we decided to explain the story behind each myth.

Search Engine Submission

In the late 1990’s, search engines came with submission forms that formed part of the optimisation process. Site owners and webmasters tagged their pages and sites with keyword information before it was submitted to search engines. After the submission process, bots crawled and included the resources within their index. This is simple SEO.

However, the process didn’t fare very well as the submission often included spam, and therefore the practice soon gave way to crawl-based engines. In 2001, search engine submissions were no longer required and became completely useless. These days, search engines rarely utilise submitted URL’s which means the best way to get your site ranked higher is by using links from other websites.

Obviously, there are still submission pages on the web, but they are basically remnants of the old days and don’t feature within modern SEO. If you ever come across an SEO that offers a submission service, run as fast as you can.

Meta Tags

Back in the days, meta tags, or meta keyword tags, were a vital part in the SEO process. Site owners or webmasters would include the keyword needed to rank the site, and when users searched the keyword term, it would populate in the search results. This process was eventually spammed to death and was later dropped by all search engines as a ranking signal. However, there are other tags that are extremely important to quality SEO, including meta description tags and title tags. In addition, the meta robots tag is a vital tool when to comes to controlling crawler access. Always remember that while meta tags are crucial, it’s no longer considered the central point of SEO.

Keyword Stuffing

Have you ever seen a page that appears spammy? For instance, “John’s cheap Wyoming plumber is the best cheap Wyoming plumber for all plumbing requirements. Contact a cheap Wyoming plumber right now.”

It’s not surprising that a persistent myth in the world of SEO rotates around the fact that keyword density is utilised by search engines for ranking calculators and relevancy. Although it has been disproved over and over again, this myth continues to surface in the world of SEO. Most SEOP tools still consider keyword density to be a fundamental part of quality SEO. Believe us, it’s really not and the best advice we can give you is to completely ignore it and rather focus on providing intelligent keywords with usability in mind. The value behind 10 additional instances when it comes to your keywords on a single page is far less when compared to using a single great editorial link from someone that doesn’t consider you to be a search spammer.