The days when every business was listed in a printed telephone directory and when marketing was mainly done through printed media, flyers and even televised commercials or radio broadcasts, is a historic memory almost eliminated beneath the dust of ages gone by. Nowadays, social media became a vital partner in the success of your business and here is why.
Shooting with a Much More Direct Approach
The proper use of social media enables marketers and business owners alike to take a much more focused approach when they try to reach their target audience. Offline advertising can be compared to shooting in the blind with little hope of reaching the bull’s eye. Social media ads enable users to determine and define their target markets much more effectively to take a more planned approach towards achieving their desired target market with success, again and again. Social media ads directed expertly at a clearly defined group leads to a much higher conversion rate and therefore, better returns on your investment.
Great Reductions in Advertising Expenses
Broadcasted advertisement on both television and radio and print media has one definite characteristic in common, quite a hefty price tag. In comparison, these old forms of advertising are much more expensive than the options which social media brought to the world. Social media is a much more financially viable option which is available and affordable to all with the desire to extend their market share and build their brand. It leans to a greater variety of options where you can determine your budget and plan your campaigns according to that.
Real-time Updates on Success Rate
Social media offers users the ability to determine whether their advertisements are effective while it is still running. Thus, allowing for changes to be made while the ad is active. This not only allows the advertiser to make changes but also to determine which approach is successful and which not so much.
A Growing Phenomenon, Unlikely to Change
Social media is fast growing into the most successful, favoured and often used a form of advertising for any business. It is, therefore, no wonder that the business of advertising on social platforms has grown into a massive industry which generated $9.16 billion only during the first quarter of 2017. This figure is continuously on the rise at a sharp upward curve, since advertising through social media initially became a matter of interest during 2005. There is no denying in the fact that this form of advertising is not only a much more effective and successful approach to building your brand but also a more affordable form of lead generation, which is here to stay.
In the end, the question which remains is not whether you can afford the time and money to invest in a proper social media marketing campaign, but much rather whether you can afford not to.