For most, blogging seems to be a simple way to tell the world about what you or the company you work for does, but when you really consider all the aspects of this marking form, you’ll quickly notice it’s a lot more than that and could actually introduce a whole lot of new businesses and visitors to your website.
Needless to say, it’s important to consider what you blog about as it wouldn’t help to attract people to a motor-sport website by blogging about makeup tips. Sure, you might get some new visitors who are interested in those tips, but they visit would end there as they might not share an interest in motor-sport.
Instead, you’ll need to follow the “how to” of blogging and carefully do the research to ensure the best results, including key-word searches regarding your blog. You’ll also need to include enough content in the post to make it attractive for the reader and encourage them to visit other pages on your site and engage more. Of course, the ultimate benefit would result in visitors who return and eventually use your services, buy items or get in touch with the ways you want them to.
It doesn’t matter what your website is all about, blogging is a huge addition to your marketing strategy, which is why we’ve created this article to tell you even more about the benefits!
What to Blog About and Why
Let’s keep to the motor-sport website example from above, which could include various categories, making it really easy to blog about. You can blog about the latest racing results, new regulations for racing in the next year, the best racing tracks and so much more.
All of those examples might not apply to your personal website or the subject of your site might not be as broad, but there are always things to blog about. For example, the makeup tips site mentioned above could include info about new products and how they work, how to do your make up guides and more.
Got the Idea – What Now
So, not that you have a subject for your blog, it’s as easy as writing and posting, right? Not quite. To get the very best results for your post and allow people to find it, you’ll need to choose your keywords carefully. There are various tools, which we spoke about in older articles on the site, which allow you to get specific words and phrases people use to find info that’s on your blog.
Be sure to include links to any other pages on your site as this allows the visitor to go into more pages and possibly engage in the services or products. For example, if you write about a specific race at a well-known track, link the track name to a page where you tell people more about it.
Also, be sure to share your posts on social media as this is one of the best ways to get your name out there. Be sure to include a catchy heading and use a font that’s easy to read, not too big or too small for mobile phones and you’re good to go!